CAPE TOWN, SOUTH AFRICA - Citrus opportunities are on the rise! Summer Citrus from South Africa (SCSA) has provided a midseason update, pointing to the strength of its business model as category demand ramps up.
“We have entered our 33rd week of the 25th Summer Citrus from South Africa season!” Suhanra Conradie, Chief Executive Officer, shared in the company's latest release. “This program is made possible AND is successful with a business model that manages supply and demand, coupled with tremendous effort put into pre-planning. We do our best to predict what will be available and connect that back to the shipping plan to ensure accuracy and efficiency—all season long.”
SCSA reported that by the end of week 32, it will have packed 75 percent of its overall estimates and shipped over 67 percent. By the same time, 37 percent of the supplier’s fruit will have arrived in the United States.
The company has finished packing Navels and will soon start with Midknights. Overall quality is looking good as the grower moves through its peak weeks of later Mandarin varieties. While SCSA noted that this season has had its challenges, the company prides itself on providing real-time and continuously updated information to the industry.
Made up of a strong network of service providers and their teams, the umbrella citrus brand is well-positioned to continue connecting all service providers throughout the supply chain, from the production side to the final consumer.
“With continued weekly arrivals of fresh produce into the port of Philadelphia with either containers, our dedicated conventional vessels, or both, we have proven ourselves as a dependable partner for our customers,” Suhanra continued. “Our program is one-of-a-kind that includes all the service providers who communicate on a regular basis with each other as a collective unit, despite being competitors. This is truly where the power and effectiveness of the program comes from!”
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