PASADENA, CA - With mounting consumer demand for more table grape varieties, premium quality, and organic options, Sun Pacific has announced it will be expanding its offerings this season—now selling 11 conventional and two organic varieties under the Air Chief® brand.
“Our goal is to offer our retail partners highly customized programs for grapes that deliver what consumers want – a high-quality eating experience of large, beautifully colored, delicious grapes in both conventional and organic varieties,” explained Barney Evans, Owner and Vice President of Sales for Sun Pacific. “We harvest our grapes at the peak-of-flavor and late into the fall, to ensure we can deliver the freshest product possible.”
For the rest of 2016, Sun Pacific says the Air Chief portfolio will now include new conventional varieties of Timpson and Great Green white seedless grapes, as well as Timco and Krissy red seedless grapes in both conventional and organic varieties.
But as we head into 2017,the company is adding in Crimson and Allison varieties, as well as providing most of its varieties in both conventional and organic. This is in part to meet the accelerating demand for organic table grapes, according to a press release, which Nielsen data says grew 22 percent in 2015. 2017 will also see the launch of Sun Pacific’s new partnership with Sun World, a mainstay of private table grape breeding in the industry. The partnership will allow Sun Pacific to grow and market popular proprietary branded varieties, including SCARLOTTA SEEDLESS®, AUTUMNCRISP®, and ADORA SEEDLESS®.
Sun Pacific provides its customers a total supply chain solution, the company says, growing grapes on its own ranches, selecting top varieties, packing them with care, as well as selling, shipping, and marketing. Sun Pacific offers several customized programs to fit retailers’ specific needs, including packaging options of pouch bags, clamshells, and universal footprint cases.
For more information on Sun Pacific’s latest moves towards growth, visit the company’s booth #417 at PMA Fresh Summit in Orlando, Florida, October 14 to 16, 2016. To learn more about Sun Pacific’s fruit, including Air Chief, Cuties, Mighties, and Vintage Sweets and visit www.sunpacific.com.
