Sunkist Gives Preview of 2013, 2014 Citrus Season


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Mon. September 30th, 2013 - by Sarah Hoxie

<p>Sunkist is launching into its 2013/14 citrus season with a healthy outlook. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>“Wintertime may bring cold and snow in many parts of the country, but in California – it brings fresh citrus,” said Sunkist Advertising and Public Relations Manager Joan Wickham. “We’re pleased to be featuring our seasonal varieties at this year’s PMA Fresh Summit, showing our trading partners and consumers what is in store for the 2013/14 Sunkist season.”</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>The company is offering over 35 citrus varieties and is showcasing the wide array of product options that the cooperative offers its customers. From organic offerings, seasonal packaging, point-of-sale materials, eye-catching displays and nutritional and taste profiles, Sunkist has all the tools that retailers need to create successful citrus programs, according to a press release.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Sunkist navel oranges are available November – May and are considered among the best oranges for peeling and eating. Sunkist offers retailers decorative holiday and Lunar New Year 10-pound cartons for navel oranges to capitalize on seasonal consumer demands.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Sunkist will be offering its popular hockey promotion for retailers again this winter in Canada while continuing the partnership with the Okanagan Hockey School (OHS), offering a consumer contest that provides kids the chance to attend the prestigious OHS Hockey School in Penticton, British Columbia. Sunkist will offer themed 10-pound cartons, Giro bags and 4-pound net bags promoting the program.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Sunkist also offers Cara Cara navels, available December – May, which Sunkist has branded The Power Orange® because of its nutritional punch, plus Moro (blood) oranges are another seasonal favorite, available December – mid-April. At PMA Fresh Summit. Sunkist will be sampling a delicious orange recipe by Chef Jill Davie, Sunkist Orange Chipotle Pulled Pork Sandwiches.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Sunkist will also be featuring modern uses for grapefruit at PMA Fresh Summit with the “Not Your Mother’s Grapefruit” campaign, aimed at reigniting the fruit’s popularity by educating younger consumers about this delicious, nutrient-rich superfood. Vibrant packaging touting the nutrition and weight loss benefits of grapefruit will be displayed at the show and featured in the New Product Showcase. Each afternoon, Sunkist will be inviting attendees to happy hour at their booth for a Sunkist Grapefruit Honey Ginger Fizz cocktail, allowing them to sample the delicious tart-sweet grapefruit flavor in a refreshing drink. Partnerships with Texas and Florida grower-shippers allow Sunkist to offer grapefruit year-round in bulk as well as multiple poly, net and combo bag options. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Lemons are a holiday staple that Sunkist is pleased to offer year-round. Sunkist will highlight its many lemon offerings at PMA Fresh Summit including: conventional, organic, Meyer and seedless. Packaged in bright, convenient pouch and net bags, Sunkist lemons shine on the shelf and in the fridge. Sunkist’s high graphic lemon pouch bags will be on display as part of the PMA Fresh Summit New Product Showcase. Chef Jill Davie will serve aSunkist Bacon Egg Lemonaise Sandwich for attendees, showcasing the versatility of lemons as an ingredient. Visitors to Sunkist’s booth will also be able to sample lemon-infused water, the healthy, refreshing beverage that Sunkist has branded The Ultimate Diet Drink®.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Lil Snappers™, the cooperative’s newest product offering, will also be featured at Sunkist’s PMA Fresh Summit booth. Lil Snappers are premium, kid-sized fruits packaged in convenient, 3-lb re-sealable stand up pouch bags perfect for lunches, treats and snacks. In collaboration with Stemilt Growers, the two companies offer over 20 citrus, apple and pear varieties of Lil Snappers, including multiple organic varieties, which are perfectly sized for little hands.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.sunkist.com/products/default.aspx" target="_new">Sunkist</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">