VALENCIA, CA - We all know what to do when life gives you lemons...or so we thought! Sunkist Growers, the 127-year-old citrus cooperative, is imparting its wisdom in the form of its new "When Life Gives You Lemons" series, a talk show it just launched for Canadian customers—watch out, Oprah Winfrey! Sunkist is preparing to take on the "Talk Show Queen" mantle.
"At Sunkist, we have an old saying, 'When life gives you lemons, make something sweet,'" said Christina Ward, Director of Global Brand Marketing. "Many seem to be adopting this mindset, as we've seen an influx of consumers cooking at home and trying new things. We developed the new virtual talk show to bring people together, sharing ways to freshen up pantry staples, offer ideas on how to use the whole fruit, and expert tips on how to photograph citrus like a pro."
Far beyond just lemonade, the show is hosted by television and online personality Deepa Prashad and features special guests, new citrus recipes, and at-home activities in a three-part series that launched its debut episode yesterday, May 4, at 5 p.m. EDT.
Virtual and easy to access via Instagram Live, the next episode airs tomorrow, May 6, and the final episode is scheduled for Friday, May 8.
Nielsen Canada reports baking ranks at the top of department growth across grocery stores in Canada. In addition, Sunkist noted in a press release that fruit sales are up in Canada, and the team combines these two recent retail trends with pantry staples on hand to bring at-home inspiration to consumers.
Featuring recipes and mood-boosting tips using California-grown Sunkist citrus, each 15-minute episode features Deepa joined by special guests, including Afrim Pristine, Owner of the Cheese Boutique in Toronto, Canada; YouTube personality Alexandra Gater; and photographer Alexa Fernando. Sunkist’s Instagram can be found here.
Sunkist lemons are available year-round, and the cooperative reports quality and size structure have been excellent while demand continues to grow due to its nutritious benefits and versatility.
Additionally, Sunkist Navel oranges and Cara Cara Navel oranges both offer sweet, juicy, seedless, excellent sources of vitamin C to further bring consumers to your produce department.
These in-season California-grown citrus varieties are available to local grocery stores through June.
