VALENCIA, CA - Sunkist Growers is welcoming a new leader to head its communications team, announcing Christina Ward as its Director of Communications.
“It’s an honor to be a part of the well-rounded and vibrant team at Sunkist,” Christina stated. “Even after 125 years, Sunkist continues to grow, and I’m looking forward to increasing awareness of the brand promise with such an amazing group of people.”
A California native with a Bachelor of Arts degree in communications from California State University, Long Beach, Christina will bring her Golden State Roots and upward of 15 years in corporate communication and customer service experience to the role.
“We are thrilled for Christina to join the Sunkist family and lead our global communications efforts,” said Mark Madden, Vice President of Marketing and Global Licensing. “Her 15 years of communications experience on the agency side and in-house—along with more than a decade working directly on lifestyle and foodservice brands across the U.S.—is a tremendous asset to Sunkist and complements our marketing team.”
Christina is now responsible for the Sunkist brand and overseeing the cooperative’s internal and external communications, according to a press release. She will lead Sunkist’s integrated marketing and communications efforts, including earned media, advertising, consumer response, and social and digital content.
Congratulations to Sunkist and its new Director of Communications on this latest step in growth!
