Sunkist Growers Launches #MySunkistTable Campaign to Share At-Home Cooking Ideas and Healthy Eating Inspiration
- by Melissa De Leon Chavez
VALENCIA, CA - In a bid to help retailers keep consumers feeling bright in the days leading up to summer, Sunkist recently launched a new social media campaign #MySunkistTable. Registered dietitians are joining the team's table to educate shoppers on the nutritious benefits of citrus and the versatility of the fruit.
“The latest IRI data shows that oranges are up 60 percent versus a year ago,” said Christina Ward, Director of Global Brand Marketing. “Health and wellness are on top of everyone’s minds, and consumers are extra focused on vitamin C and fresh foods that have some shelf stability. When refrigerated and stored properly, fresh citrus can last up to four weeks, providing consumers with even more versatile options.”
According to Information Resources Inc. (IRI) data, produce sales are up as shoppers balance pantry staples with fresh ingredients for meal preparation. As these produce sales climb, Sunkist is encouraging consumers to build out those new healthy habits by sharing their citrus masterpieces on social media using #MySunkistTable and tagging @SunkistCitrus on Instagram.
“As consumers are social distancing, we’re seeing significant changes in shopper behavior and consumer eating habits,” said Cassie Howard, Director of Category Management, in a recent press release. “The IRI data also shows that people are reducing their number of trips to the store, doing more weekday shopping, and making more meals from scratch.”
Versatility is key in any department, and the ways in which citrus can be used is seemingly limitless. It can be zested, charred, preserved, added to spring mix salads, blended into smoothies, squeezed for fresh juice, cut into wedges and dipped in sugar-free chocolate, infused into water, and more.
To help keep consumers interested in all the different ways citrus can be applied to recipes, Sunkist is sharing new recipes, including orange almond ricotta toast, Moroccan chickpea citrus salad, and Cara Cara orange cardamom skillet pancake.
Sounds like a cross-merchandising steal! Keep reading AndNowUKnow for the latest in all things fresh.