Sunkist Showcases Fresh Marketing Programs and a New Lil Snappers Mixed Bag


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Thu. April 18th, 2013

<p style="text-indent:0px; line-height:12px;"><span style="font-weight:bold;line-height:130%">Toronto, Canada</span><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">By Jordan Okumura<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">04.18.13</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Sunkist Growers has showcased fresh innovative marketing programs and a new Lil Snappers™ creation at this year's CPMA Convention and Trade Show in Toronto. A new mixed bag, including navel oranges and Gala apples, was shown to trade for the first time this week.<img src="https://cdn.andnowuknow.com/legacyWriterImages/LilSnappers_NavelGala_Dec11-Small.jpg" alt="Images041713" />“We are excited to announce the Lil Snappers mixed navel and Gala bag at CPMA,” said Sunkist’s Director of Retail Marketing Julie DeWolf. “Lil Snappers is the newest member of the Sunkist family of products and this mixed bag brings another convenient, kid-friendly offering that we think consumers will really enjoy.” <img src="https://cdn.andnowuknow.com/legacyWriterImages/Screen shot 2013-04-18 at 4.21.44 PM.png" alt="Images041713" />Lil Snappers offer premium, kid-sized fruits packaged in convenient, 3-lb re-sealable stand-up pouch bags perfect for lunches, treats and snacks. In collaboration with Stemilt Growers, the two companies offer more than 20 citrus, apple and pear varieties of Lil Snappers that include multiple organic varieties, according to a press release. In addition, Sunkist and Stemilt recently launched a consumer website for the brand that features kid-friendly recipe ideas, fun and games.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">“Many Sunkist® citrus varieties are in peak-season right now,” said Sunkist Advertising &amp; Public Relations Manager Joan Wickham. “We have so many exciting programs currently underway and we are pleased to be sharing them with our customers and industry partners at CPMA.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Lil Snappers citrus varieties currently in season include navel oranges, Cara Cara navel oranges and California mandarins. Sunkist Gold Nugget mandarins have also been highlighted at the CPMA as they are at the peak of season and have been branded by Sunkist as Natures Treasure®. They are available from mid-March to mid-May. Gold Nugget mandarins are a sweet, easy-peel late season variety that received its name from its beautiful, bright and slightly bumpy rind. Sunkist Gold Nuggets are available in 2-lb, 3-lb and 5-lb giro bags and bulk packs.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">In a U.S. taste test of six varieties of citrus easy-peelers, consumers ranked Gold Nugget’s taste as outstanding with 96 percent saying they would purchase the variety. <iframe width="100%" height="315" src="http://www.youtube.com/embed/-Hj8wMsoYFg" frameborder="0" allowfullscreen></iframe>Sunkist also featured Cara Cara navel oranges, available until mid-May, at the show. Cara Cara navels are exceptionally sweet and juicy with low acidity, feature a distinct, rich pink interior and pack a hefty nutritional punch, delivering 150 percent of the recommended daily value of Vitamin C. The company recently challenged consumers to share their Cara Cara tasting experience in The Power Orange Challenge video contest. Sunkist Cara Cara navels are offered in a wide variety of high-graphic giro and poly/mesh combo bags.<iframe width="100%" height="315" src="http://www.youtube.com/embed/roe4lC_7vUU" frameborder="0" allowfullscreen></iframe>Also showcased were baby lemons; small in size but big on juicy flavor. This citrus option is ideal for many household and foodservice uses from garnishing dishes, enhancing a favorite beverage or for adding a little unique zest to a meal. Sunkist Baby Lemons are available year-round in 1-lb mesh bags.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">