Claire Smith, Director of Corporate Communications at Sunkist Growers, discusses the company’s Take a Stand program with AndNowUKnow.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">“The take a stand program is a great way to help kids raise money and give back to their community. Through August 28th, we’re giving away a limited number of lemonade stands on our Facebook page, but in addition, if people are interested, there’s information on how to order their own stand at Take a Stand displays at participating retailers. Since Sunkist started the Take a Stand program nine years ago, it’s inspired over 65,000 kids to take a stand for charity and has helped raise an estimated $3 million-- one glass of fresh Sunkist at a time—and that’s something that everyone can be proud of. To help drive consumption during the hot summer months, we encourage retailers to make a lemonade destination in their stores. One great way to promote the program is to incorporate multiple items in those displays. So, along with a lemonade stand and lemons, add all of the things that a budding philanthropist would need for a successful fundraiser—like pitchers, sweeteners, cups, and napkins. We also have point-of-sale materials which encourage shoppers to order their own lemonade stands for only $9.95 including shipping, and that’s something they can do right in the store from their mobile devices.”<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
