Sunview Marketing International Spotlights Single Source® Program Ahead of Fall Selling Season; Mitch Wetzel Comments

BAKERSFIELD, CA - As the California table grape season builds toward one of the category’s most important selling periods, retailers are looking for quality, consistency, and dependable supply. With Southeast Produce Council’s Southern Innovations approaching on September 9–11, Sunview Marketing International is preparing to showcase how its vertically integrated, family-owned operation provides customers with a true Single Source® solution for their table grape programs.

“Sunview has grown table grapes for four generations, and being one family and one grower gives us the ability to manage our grapes from the beginning of the process through harvest, packing, and delivery,” said Mitch Wetzel, Vice President of Sales and Marketing. “Our Single Source® approach means our customers can come to one trusted partner for their table grape needs, whether they are looking for conventional or organic grapes, proprietary varieties, packaging solutions, or dependable supply throughout the California season.”

Sunview’s vertically integrated model has been built over generations. The company oversees every stage of the grape journey, from breeding and nursery development to growing, harvesting, packing, and marketing, without relying on outside growers. That control allows Sunview to maintain consistency across its program while responding to the needs of its retail partners.

Innovation is also rooted in the company’s history. Sunview has been breeding table grape varieties since the 1980s and continues to use customer and consumer research to guide its varietal development. Its portfolio includes Sunview-owned varieties that are grown exclusively by Sunview, allowing the company to protect the integrity of each variety and focus on the flavor, texture, and overall eating experience consumers expect.

“From the beginning of the California season through the final harvest, we provide a continuous domestic supply of First Class™ grapes,” Mitch added. “First Class™ represents the standard we hold ourselves to across our entire program. Our goal is to make our customers’ business easier by providing the varieties, packaging, service, quality, and supply they need from one grower and one trusted source.”

As retailers prepare for the important fall selling season, Sunview will bring that complete offering to Southern Innovations, highlighting a table grape program built around four generations of family farming, continuous innovation, and a commitment to delivering First Class™ quality from one trusted grower.

Check out booth #539 to learn more! Our team will see you there.