YAKIMA, WA - It’s not even spring yet, and already Superfresh Growers® is coming up with ways to make sure the best season of the year (autumn) is felt throughout produce aisles everywhere—my kind of people! And its strategy is pretty simple: Autumn Glory® apples, all the time, all year long.
Specifically, the grower recently reviewed scan data and noticed that shoppers aren’t afraid of getting in the fall spirit no matter what month it is thanks to the allure of the Autumn Glory. The IRI FreshLook™ data for the four weeks ending January 27, 2019, showed that Autumn Glory apple’s national sales growth in January was off the charts, doubling in sales and leading all top-twenty apple varieties in growth percentage, according to a press release. On top of that, sales dollars increased 83% and pounds increased by 103%. In comparison, only one other proprietary apple variety witnessed a sales increase in January (of 8%), with most other proprietary apples experiencing a decrease in both sales and volumes.
“With sales like this, and the amazing consumer feedback we are receiving, Autumn Glory is a rising star that needs to be in everyone’s lineup,” said Mike Preacher, Director of Marketing. “These numbers prove what we have known for years, that Autumn Glory apple’s flavors—spice with hints of caramel—attract customers year-round by reminding them of their favorite season for eating fresh apples right off the tree. Autumn Glory apple evokes harvest-season sentiments that are ingrained in us all.”
But if Autumn Glory is not in your current category lineup, not to worry! All you have to do is reach out to your Superfresh Growers representative soon.
“Retailers have learned that their best results come from carrying the apple from our October harvest into winter, and all the way through the summer. Autumn Glory is truly the apple for ALL seasons. With appropriate displays and merchandising, you will be rewarded with excited consumers who are falling in love with this apple,” Preacher concluded.
So, what are you waiting for? Experience Fall All Year® with Superfresh Growers today, tomorrow, and for the rest of the year!
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