Tanimura & Antle is showing retailers how the company is communicating directly with the lettuce lover in produce aisles this season by connecting the consumer to the source of Field Fresh Wrapped Leaf Lettuce and revealing just how fresh and promotable the produce offering really is.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> The Field Fresh Wrapped Leaf Lettuce product line includes five leafy green commodities; Romaine Lettuce, Green Leaf Lettuce, Red Leaf Lettuce, Endive and Escarole. The varieties are enclosed in eye-catching color differentiated bags that allow the consumer a visual cue when choosing between the leaf varieties. The new innovation is the perfect chance for retailers to highlight new packaging and create promotions that can drive sales and meet market demands. Where bilingual versions offer a means to widen the consumer base, the Baseball-themed packaging for the iceberg lettuce is the ideal item to be showcasing front in center as the perfect guest to all BBQ events and tailgating occasions.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> The new packaging presents a QR code that links consumers directly to a series of videos showing lettuce being harvested and packaged right in the field. The information comes to consumers in real time, generating customer loyalty along with brand confidence. Both the packaging and QR code help to relay Tanimura and Antle's message, delivering on its reputation for innovation in the lettuce category, showcasing new leaf lettuce packaging, demonstrating the company’s growing practices and commitment to freshness and safety.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
