SALINAS, CA - Happy anniversary to Tanimura & Antle! This year marks the 15th anniversary of its Artisan® Lettuce, a product that has redefined the lettuce category with its exceptional taste, texture, and proprietary packaging attributes.
"From the very beginning, our mission has been to bring the best of what agriculture has to offer to our valued customers. Our Tanimura & Antle Artisan Lettuce is a shining example of our commitment to innovation, delivering a product that is not only superior in flavor and texture but also in the advantages it offers in sustainability," said Scott Grabau, President and Chief Executive Officer.
The impetus for Tanimura & Antle's Artisan Lettuce was sparked by curiosity about a new lettuce seed available in European markets but not yet introduced in the United States. The company decided to pioneer the concept of mini lettuce heads that would deliver the perfect balance of flavor and crunch. After years of development and trials—along with successfully growing red and green varieties side by side—Artisan Lettuce was born.
Over the past 15 years, the product has not only expanded its presence in the market but also undergone significant enhancements to meet the evolving tastes and preferences of consumers, a press release stated. From its initial introduction in 2009 to its widespread availability today, the company has sold millions of cases of Tanimura & Antle Artisan Lettuce.
The press release went on to note that consumers consistently praise Tanimura & Antle Artisan Lettuce for its fresh taste, crisp texture, and versatility in a variety of dishes. Retailers and foodservice customers alike have recognized the value the petite lettuce varieties bring to their offerings.
"We've heard countless stories from our customers about how our Tanimura & Antle Artisan Lettuce has elevated their salads and recipes, making it a favorite among their own customers," said Brian Antle, Executive Vice President of Sales. "It's incredibly rewarding to see how our commitment to excellence has translated into enhanced shopping experiences and satisfied consumers—all while providing them with healthy food options."
This item serves as a substitution for spring mix and other bagged salads. Conserving refrigerator space while also offering an extended shelf-life, consumers and chefs alike gain greater flexibility and reduce the likelihood of food waste. As Tanimura & Antle celebrates this 15-year milestone, the company remains dedicated to continuing its legacy of innovation, ensuring Artisan Lettuce remains a beloved choice for consumers and a key player in the produce industry.
Cheers to 15 years!
