Tanimura & Antle Expands Product Line With Artisan Dew Drop Cabbage

Tue. September 19th, 2017
- by Jordan Okumura     

SALINAS, CA – The Tanimura & Antle artisan family is expanding with the addition of its new Artisan Dew Drop Cabbage. In the past year, the company’s in-house product development has piloted the item through growing locations to test for year-round availability, and is officially increasing the volume of the program, according to a press release.

Jeff Jackson, Chief Marketing Officer, Tanimura and Antle"More than ever before, consumers are seeking unique, specialty alternatives to traditional commodity items at their local grocery stores. Our Artisan Dew Drop Cabbage fits perfectly into our Artisan Product line and we’re excited to provide a new product with farm fresh flavor, quality, variety, and value to not only our customer, but consumers as well,” said Jeff Jackson, Chief Marketing Officer (CMO).

Like many of the company’s custom packaging designs, the Artisan Dew Drop 2 ct. retail bag is unique to Tanimura & Antle and serves as a protective barrier for the product at the grocery store level. The innovative package design was crafted to fit the unique shape of the product and shares a recipe suggestion for consumers.

Tanimura & Antle's new Artisan Dew Drop Cabbage

The product is a natural fit for restaurants, as well. Available in a 24-count foodservice case, the initial interest and demand for the item has stemmed from restaurants and foodservice customers. The Artisan Dew Drop Cabbage was highlighted in the new product showcase in July at the annual Foodservice Produce Marketing Association Conference in Monterey, CA. Due to the overwhelmingly positive response from chefs and attendees, the company expanded acreage to fully launch the program into the market.

Artisan Dew Drop Cabbage is a spherical, teardrop-shaped variety of cabbage that elevates the everyday meal experience in both restaurants and consumer’s homes. With an exceptional shelf-life of 21 days, this innovative product easily replaces traditional varieties of cabbage in common recipes with a more tender texture and sweeter taste than a standard head of cabbage. The petite size and unique shape of each Artisan Dew Drop Cabbage head allows for quick and easy preparation, as well as flexibility in size and cuts. Like other Tanimura & Antle Artisan® Family products, Artisan Dew Drop Cabbage packs a high-yield with a petite size, making the product more manageable in the kitchen and decreasing the amount of waste in consumer’s homes.

Tanimura & Antle Field

With both foodservice and retail packs, the company expects the program to mirror and potentially surpass the growth of its other Artisan items and plans to explore offering the item organically in the future. Artisan Dew Drop Cabbage joins an already proven successful product line including Artisan Lettuce, Artisan Romaine, Artisan Sweet Broccoli, and Artisan Sweet Red Onions.

The Tanimura & Antle Artisan® Family of fresh produce includes select seed varieties that have been carefully chosen for premium flavor, freshness and variety. All Artisan products are field-packed for optimum freshness and packed with care by our employee owners to protect each product and extend shelf-life.

See the Artisan Dew Drop Cabbage foodservice pack for yourself at the Southern Innovations Foodservice & Organics Expo September 29th in Hilton Head, NC. Visit Tanimura & Antle at booth #303.

Tanimura & Antle