Tanimura & Antle Launch "New Year Fresh Start" Program
- by Jessica Donnel
SALINAS, CA – With the New Year upon us, consumers scramble to maintain their resolutions and their waistlines: Tanimura & Antle has started a New Year–Fresh Start program, which will run January 9th through January 30th, to help consumers start the year off with healthy choices. The promotion features Tanimura & Antle’s Artisan Lettuce and Artisan Romaine and aims to attract both trade and consumer audiences.
The promotion will not only feature the new eye-catching package label (a crisp, classic font, in white on clear minimal packaging) but will also include consumer sweepstakes, incentives for retailer participation, store signage, blogger-influencers, and, of course, social media.
“Tanimura & Antle Artisan Lettuce and Artisan Romaine have emerged as two of our most popular products over the last few years and are among our key differentiators as a company,” stated Jeffrey Jackson, Chief Marketing Officer. “Historically, Tanimura & Antle promotions have proved to engage consumers and build brand equity in our Artisan product line.”
From information on the packaging label, consumers may arrive at a landing page that includes not only entrance to the sweepstakes (which offers consumers high odds of winning prizes such as a FitBit Blaze, a reusable grocery bag, a sports water bottle, and a salad bowl kit), but also a section where they may download healthy eating tips to start the New Year off right.
“One of our own New Year’s resolutions as a company is to continue to explore ways we can support and partner with our customers in a way that is mutually beneficial to the objectives of both parties,” said Ashley Pipkin, Senior Manager of Marketing. “We’re excited to start 2018 by supporting our retail partners with this promotion and to have the opportunity to connect with our consumer fans.”
The company plans to share inspo and tips throughout the promotion and will collaborate with four blogger-influencers on Facebook Live events, blog posts, and more healthy eating content.
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