Salinas, CA
It’s Salad season and Tanimura and Antle is coming prepared with new packaging and promotions to help boost sales! The company recently launched its Summer Fun Sweepstakes and is now re-introducing its Field Fresh Wrapped Leaf Lettuce in new colorful bags. Director of Marketing, Diana McClean joined me for an interview on the latest campaign!
Coming soon... be on the lookout for a baseball-themed package that cross promotes iceberg lettuce and Artisan Red Onions. It includes an easy-to-prep recipe on the label. I’m Sarah Hoxie and this is a Special Report for AndNowUKnow.
http://www.taproduce.com
