ARVIN, CA - I have always been into bite-size foods, and Tasteful Selections® has more than once graced my kitchen. The growing demand for convenient and smaller pack sizes has reached new heights, and the potato provider is continuing that growth by launching a new theme this month for its 10-year anniversary campaign.
“This month, we celebrate the year of our rebrand,” said Tim Huffcutt, Vice President of Sales and Marketing Operations. “Our new packaging incorporated vivid colors coupled with images of simple ingredients and appetizing prepared dishes to transform everyday meals into family favorites.”
Since coming to market in 2010, Tasteful Selections has been a pioneer and leader in the bite-size potato category—owning and operating the entire planting, harvesting, and packaging process, stated the press release. With multiple facility and acreage expansions from 2010 to 2018, Tasteful Selections grew to meet demand while responding to consumer preference toward convenience items and smaller pack sizes.
In 2018, Tasteful Selections went through an exciting transformation. A brand makeover! The re-branding included a complete packaging redesign involving more than 100 SKUs, and the introduction of its mini sweet and bite-size round potato Season & Savor® trays.
To celebrate the rebrand, consumers have the opportunity to win new prizes including RTIC Soft Pack 30, Tasteful Selections swag, and FREE bite-size potatoes. Tasteful Selections also continues its “10th-day Instagram Giveaway,” giving away free potatoes to two lucky winners on the 10 of every month in 2020. Retailers can take advantage of this campaign with key cross-promotional set-ups and advertisements to best utilize these bite-size potatoes.
As more campaigns, updates, and promotions develop in our fresh produce industry, keep checking back to ANUK.
