ARVIN, CA - While having a plethora of delicious applications, potatoes have also woven their way throughout history, playing an integral role in the lives of people around the world. Tasteful Selections® and RPE have partnered to add to the rich history of this category through new innovations and products. Over the past year, the two growers have joined forces to introduce not only a host of new offerings, but a 10-month celebratory campaign to honor 10 years of Tasteful Selections in the industry.
“This year is groundbreaking for so many reasons,” said Tim Huffcutt, RPE Vice President of Sales and Marketing Operations. “Our teams at Tasteful Selections and RPE are eager to share their successes at this year’s first-ever, virtual PMA Fresh Summit.”
To announce the success of the two partners, Tasteful Selections and RPE will display the Tasteful Selections American Blend center stage at this year’s virtual PMA Fresh Summit. According to a press release, the product originally debuted over Memorial Day weekend, but is making a triumphant return in celebration of the success of the product and partnership.
“A huge success for the category, American Blend gained phenomenal traction in its first seasonal appearance,” added Huffcutt.
If you want to get in on the excitement and innovation that this duo is bringing to the illustrious potato category, make sure to check out their showcase at this year’s virtual PMA Fresh Summit, and get your hands on American Blends so that your customers can celebrate along with you.
