SALINAS, CA – Taylor Farms® is furthering its efforts in innovation and driving category growth with the latest launch of a new product line: Chef Crafted Salad Blends.
“Like our successful Chopped Salad Kits, the new Chef Crafted line combines product innovation with packaging innovation and is grounded in consumer research,” said Mark Campion, President, Taylor Farms Retail, in a press release. “This new product line delivers on our mission to be America’s favorite maker of salads and healthy fresh foods.”
Consisting of six distinctive blends, the company has utilized its patented technology to package together flavorful combinations of fresh lettuces, crisp veggies, herbs and fruit.
“The new Chef Crafted line not only caters to consumers’ taste preferences but also addresses the need to prepare a fresh, healthy meal in minutes,” said Kacie Vieth Ragsdale, Director of Product Development, Taylor Farms Retail. “In meeting with consumers, we heard clearly that this collection of salads offers the visual and taste experience typically found in premium, restaurant-style salads.”
Now available at West Coast grocery stores, and rolling out nationwide by late summer 2016 for a suggested retail price of $3.99, the line includes the following mixes:
Kale & Beet
A 7.5 oz. tray made of Green Kale, Red Kale, Beets, Carrots, and Red Cabbage.
Snappy Spinach
An 8.5 oz. tray made of Baby Spinach, Baby Red Butter Lettuce, Grape Tomatoes, and Carrots.
Summer Love
An 8 oz. tray made of Romaine, Kale, Carrots, Broccoli, Green Onions, and Sweet Mini Peppers.
Apples and Greens
An 8.5 oz. tray made of Spring Mix, Apples, and Carrots.
Greens and Sunshine
A 7.5 oz. tray made of Baby Red Butter Lettuce, Romaine, Grape Tomatoes, Radishes, Green Onions, Broccoli, and Carrots.
Southwestern Crunch
A 10.5 oz. tray made of Romaine, Cabbage, Carrots, Cilantro, and Green Onions.
The company added that its TaylorClear™ packaging highlights the ingredients, creating an ideal environment for salads previously only found in flexible film.
Taylor Farms stated that the products present a great growth opportunity for retailers, with the company’s own research showing that 95 percent of participating panelists would purchase Chef Crafted salads. Panelists also indicated that they would make that purchase “in addition” to what they currently buy.
The team at Taylor Farms was also excited to announce that its Chef Crafted collection has been named as a finalist for the United Fresh Produce Association’s coveted 2016 Produce Innovation Award.
The line will be up for a vote by those in attendance at the Chicago convention next week, June 20th through 22nd.
