NEW ZEALAND - Growers everywhere are changing the way consumers choose to snack. Pantries that were once filled with a bevy of chips and cookies have transformed to resemble personal produce departments. This year, T&G Global’s premium new season JAZZ™ apples are ready to take their place in shoppers’ homes, and are currently being shipped to global markets featuring a refreshed look and feel.
“First grown in New Zealand 25 years ago, today JAZZ™ apples are a Kiwi household favourite and loved by consumers around the world,” said Rebecca Chapman, Head of Marketing. “Grown under license in 10 countries, they’re exported to more than 45 countries and available all year round. Last year, we sold 5 million JAZZ™ cartons.”
The enticing apple variety is currently being picked and packed and will continue to be shipped to global markets over the next few weeks, with the first shipment already having left Napier Port bound for the United Kingdom, according to a press release. An additional shipment is currently being loaded for the European and UK markets, which is intended to depart with 2.8 million JAZZ™ apples on board.
This year, the brand is launching a new look and feel for the JAZZ™ variety, rolling out a crisper new look that features vibrant, refreshed colors and the ‘always refreshing’ JAZZ™ tag line. This new packaging is expected to roll out across global markets, beginning with the U.S. and Japan.
“The refreshed JAZZ™ look was co-developed with consumers to make our premium apples stand out from the pack,” explained Chapman. “The brand refresh is a key component of a much broader strategy to position JAZZ™ as the ideal snack on the go and reinforces its unique qualities.”
The premium JAZZ™ apple is popular worldwide, with consumers eagerly awaiting the New Zealand season as the warm, sunny weather provides a rich color and full flavor for the delicious on-the-go fruit.
“Extensive consumer research in Asia, the United States, and Europe identified that the balanced tangy-sweet flavor of JAZZ™ and its ideal size is what consumers are looking for between meals as a refreshing snack,” Chapman added.
With a fresh and exciting new look, and an even fresher product, shoppers won’t be able to wait to get their hands on this delicious variety.
AndNowUKnow will continue to report on the latest in the fresh produce industry, so keep a tab open.
