LOS ANGELES, CA - The minute the holiday season begins, a scented candle fills my apartment with the smell of fresh orchard apples. This is because the category has become a staple in fall and winter celebrations, making delicious, mouth-watering apples synonymous with the holidays we hold so dearly. One variety primed to capitalize on this momentum is Envy™, which is ringing in the holiday season with a comprehensive marketing campaign to increase consumer trials and repeat purchases while inspiring expanded usage options.
“The holiday season is a perfect time for Envy apples to be associated with the special moments in our lives that deserve only the very best ingredients. Our collaboration with Hallmark Channel’s ‘Countdown to Christmas’ helps shoppers make an emotional connection to Envy as they gain inspiration for integrating this extraordinary apple into their holiday traditions,” Cecilia Flores Paez, T&G Global Head of Marketing for North America, said. “We are delighted to help boost holiday sales and invite retailers to contact their sales agents for point-of-sale material and display contest opportunities.”
That’s right folks—for the third year in a row, the beloved apple brand is teaming up with Hallmark Channel’s “Countdown to Christmas,” the network’s annual celebration of all-new original holiday films which has continued to gain popularity for Hallmark, especially amidst the winter season. Through this promotion, the brand will highlight a new series of mouthwatering Envy recipes, which will appear in Hallmark Channel’s “Countdown to Christmas” Movie Checklist App. According to a press release, an interactive recipe feature will also allow users to peruse a selection of new Envy apple recipes with the option to click through to add Envy and other recipe ingredients to their shopping cart.
In addition, the brand is also a sponsor of the network’s popular Very Merry Giveaway, which gives dedicated fans a chance to win daily prizes, such as Envy’s popular 12-piece cast-iron fondue party set, which will be awarded to six lucky winners as part of this year’s sweepstakes.
Marketed by Oppy, CMI Orchards, and Rainier Fruit Co., the brand will also be backed by investments in digital advertising, high-impact marketing activities, and eye-catching graphics promoting the Very Merry Giveaway sponsorship.
Bring in the holiday season with increased register rings at the hand of Envy apples, and stick with ANUK for more fresh industry updates.
