Thomas Fresh Promotes Think Pink Onions for Breast Cancer Awareness
- by Melissa De Leon
CALGARY, ALBERTA - When fall hits, it is important to remember that October is not just a month for Halloween festivities, but also a month for increasing breast cancer awareness. A startling one in eight women is expected to be diagnosed with breast cancer in her lifetime, so Thomas Fresh is doing what it can to support the movement for further research and awareness. For the second year in a row, the onion grower, shipper, and packer will be promoting its Think Pink onions in the produce aisle.
“We had great success with this program in 2018, so we expect shoppers to anticipate our pink onions on shelves once again this fall,” Roy Hinchey, CEO, commented. “We are honored to be working alongside the Canadian Cancer Society for a second time to support this noble cause.”
The company’s Think Pink 3 lb Organic Medium Yellow Onions will be available from September through November, and the product will do more than just sport pink packaging. Proceeds from each bag sold will support ground-breaking breast cancer research through the Canadian Cancer Society, the country’s largest national charitable funder of research into the disease, according to a press release. Breast cancer awareness is an issue close to the company’s heart and as such, Thomas Fresh hopes to give back to Canadians impacted with the disease.
“As a company who is in the industry of providing fruits and vegetables, we feel it is our duty to give back, and to use our brand as a vessel for important health-related causes,” Hinchey said, adding that, “the small steps individuals make to eat a greater amount of fruits and vegetables can have long-term benefits of well-being.”
The packaging that the Think Pink onions will be featuring is intended to inspire consumers to keep health at the tip of their minds. But the labeling holds a deeper meaning as well.
“The intricate pink background is inspired by flowered lace often used on women’s brassieres. This delicate appearance displays movement throughout the label to represent healing, strength, and perseverance through the course of breast cancer.” explained Andrea Dubak, Marketing Specialist.
The Canadian Cancer Society reports that about four in ten cancer cases can be prevented through healthy living and policies that protect the health of Canadians. Eating well begins with consuming a variety of foods each day, including fruits and vegetables, and is an important part of reducing the risk of cancer.
“Progress is being made against breast cancer. More women are surviving a breast cancer diagnosis than ever before,” said Jessica Dirom, Regional Director of Philanthropy for the Canadian Cancer Society. “Because of investments in research, almost 90 percent of women will survive at least five years or more after a breast cancer diagnosis. Yet the tremendous impact of breast cancer is undeniable. It is still the most common cancer and the second leading cause of cancer death among women in Canada. It is for these reasons that we and corporate partners like Thomas Fresh are committed to supporting breast cancer research.”
Throughout the promotion, the Think Pink Organic Onions will be available to consumers at major retailers in BC, Alberta, Saskatchewan, and Manitoba until November 30th. Additional information about the campaign and breast cancer awareness will be available to consumers through Thomas Fresh’s website.
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