Produce companies, get ready to gear up for the Tour de Fresh. This four-day cycling event will unite companies and brands like California Giant Berry Farms, Oneonta Starr Ranch Growers, Bard Valley Natural Delights, FoodLink, Costco UK, Taylor Farms, Hannaford Brothers, CHEP, and Crunch Pak. Together, their goal is to raise $84,750 to finance 30 salad bars for United Fresh’s Let’s Move Salad Bars to Midwest Schools campaign.
Starting from October 13 through October 16, 2014, fresh produce industry members will travel 275 miles along the coast of California, starting in Carmel and finishing in Anaheim, according to a press release.
“This is a way for our industry to organize an event that focuses on the very type of healthy activity and lifestyle choice that our products promote,” said Cindy Jewell, Director of Marketing for California Giant Berry Farms. “Fresh produce growers, packers, and vendors can all come together and show that we aren’t just talking about ways to live healthier, we are working to make it a reality.”
The event also provides fresh produce companies a unique opportunity to market their product lineup. Brock Nemecek, Account Manager at DMA Solutions, said that sponsoring the event will not only benefit the Let’s Move campaign, but “also provide a great nine-month promotional opportunity for those companies whose names will be included throughout all event marketing touch points.”
The Tour de Fresh event is now accepting sponsors from all areas of the industry to cover operations and marketing costs. If you’re interested, you can contact Brock Nemecek at 214-444-7454, Cindy Jewell at 831-728-1965 x258, or you may visit the website below for more information.
Companies in this Story
California Giant Berry Farms
California Giant was built by the dedication of many hard-working individuals committed to one common goal; the optimal…
Taylor Farms
Taylor Farms is a family owned and operated organization that has grown to become North America’s largest supplier of…
Crunch Pak
Founded in 2000, Crunch Pak is committed to providing the highest quality organic and conventional sliced apples in the…
Bard Valley Natural Delights
Natural Delights Medjool Dates are a pure and wholesome superfood picked straight off the tree at the peak of ripeness.…
Oneonta Starr Ranch Growers
Corporate headquarters are located in the picturesque valley of Wenatchee, WA. OSRG is proud to celebrate over 75 years…
