FRESNO, CA - Humans have undoubtedly evolved since the time of our prehistoric ancestors, but one link that still connects them with modern-day consumers is a love of stone fruit. This year, Trinity Fruit Company is tapping into this millennia-long link with its The Stone Fruit Age campaign, highlighting its delicious stone fruit lineup and its continued commitment to family farming.
“‘Family farming since the dawn of time’ is our focus for this stone fruit season. Our partnered family farmers’ roots run deep, and we want to continue building upon the core of who we are,” says Angela Hernandez, Director of Marketing. “We also want to emphasize to both retailers and consumers the importance of eating fresh fruit or ‘eating the rainbow,’ healthy snacking, and going back to the Stone Age where fruits played an important role in peoples’ lifestyles. So, let’s bring the Stone Age back in a NEW way!”
This brand-new campaign kicked off in April as Trinity Fruit prepares to harvest its first varieties of the season later this month, and it will continue through September, when the season ends.
“As we prepared for 2022 stone fruit season, our marketing team brainstormed what we wanted our message to be, and we realized the obvious—fruit has been around since the beginning of time and has always been a key part of the human diet,” explains Jackie Nakashian, Brand Manager. “With The Stone Fruit Age, we want people to be inspired and motivated to eat the healthy, fresh, and delicious fruits that grow from the earth, just like our prehistoric ancestors.”
The Stone Fruit Age will spotlight all of the company’s pack sizes and varieties, including conventional and organic apricots, yellow and white flesh peaches and nectarines, plums, and pluots.
To help retailers inspire their shoppers to take advantage of the health benefits of stone fruit, Trinity Fruit is offering custom POS materials and promotional items created by its in-house design team.
“One of our biggest and most exciting seasons at Trinity Fruit is stone fruit season. As growers, we enjoy eating stone fruit and understand the nutritional benefits,” Jackie adds. “We want consumers and retailers to feel that same excitement and step into The Stone Fruit Age with us this season. We will continue to work with retailers to help explain the benefits of eating stone fruit to shoppers to drive our messaging home.”
While the tools that marked the Stone Age may have been primitive, Trinity Fruit’s The Stone Fruit Age campaign is anything but. If you want to get in on the action, reach out to the grower to get its stone fruit products on your shelves.
