Coral Gables, CA
Turbana has recently announced their newest method of bringing consumers back to the farms.
Each cluster of bananas will offer a QR code that will allow consumers to get a glimpse of where their bananas were grown and will also learn about the farm's sustainable initiatives such as rational use and recycling of water, low use and careful handling of agrochemicals, and collection of plastics and packaging.
Additionally, consumers will discover the personal story of a worker or community group in Colombia whose quality of life has been positively impacted from their purchase. Each story is an example of how each consumer's purchase directly contributes to projects managed by Turbana's social foundation Fundauniban. These projects range from education, health, housing, micro-loans, and community infrastructure and affect thousands of workers, their families and communities.
"It's phenomenal that we are now able to show consumers how they influence the lives of the people of Colombia. By scanning the QR codes, consumers learn about the growers and how their purchases benefit the banana growing region in a wholehearted way," says Marion Tabard, Marketing Director. "It's also a great way for our retailers to engage with their customers by providing complete product transparency."
Consumers will also be able to uniquely track the transportation of bananas, including when they are taken out of the box and put on display.
Turbana
