WASHINGTON, D.C. – Tom Stenzel, United Fresh Produce Association President and CEO, has announced several staff promotions.
“Congratulations to these team leaders on their increasing responsibilities to deliver the highest possible value to our members,” Stenzel said. “These new assignments will further enable United’s talented staff to enhance and expand their service to the association in many key areas as they work to foster innovation and growth for our members.”
Victoria Backer has been promoted to Executive Vice President of the association, with the order to lead the association in all aspects of organizational development, management and operations, according to a press release. She will be responsible for several key areas, including staff and organizational development and volunteer leadership development. She will also lead the new United Fresh Start Foundation.
Also supporting the new foundation, Andrew Marshall has been promoted to Director, Foundation Programs & Partnerships. He has worked in building United’s Let’s Move Salad Bars to Schools initiative and will now lead those efforts for the new foundation, according to a press release.
Dr. Lorelei DiSogra will be continuing her collaboration with Backer and Marshall as United’s nutrition policy leader in the public health and policy community, and United Fresh Vice President Jeff Oberman will add to his portfolio in trade relations, working with Backer in fundraising to grow the Foundation and member involvement.
Miriam Wolk has been promoted to Vice President, Member Services, which gives her direct program responsibility to her membership recruitment and retention portfolio. In this new role, she will drive member engagement in United’s core programs like Produce Industry Leadership Program, Cornell Produce Executive Development Program, USDA Inspection Training, Retail Managers and Foodservice awards and more.
Lastly, John Toner will now be leading United’s multi-disciplinary staff team that works on the United Fresh convention as Vice President, Convention and Industry Collaboration. Through United’s partnerships with the Food Marketing Institute, the International Floral Exposition and potentially new partners, John will coordinate collaborative efforts to better serve United Fresh members.
Congratulations on the promotions!
