Veg-Fresh Farms Debuts New Website, Celebrates Anniversary
- by Melissa De Leon Chavez
CORONA, CA - They say that you are finding yourself in your 20s, while the 30s are when you really feel comfortable in your own skin. Maybe that’s why Veg-Fresh Farms is kicking of its 30th birthday celebrations with a modern, revamped website.
“We gave our website a refresh this year, which was not only much needed from a website/tech perspective, but bigger picture, it coincides with Veg-Fresh celebrating 30 years of business this year. As the business continues to grow, we recognized the need to make sure our digital footprint was telling the same story that our employees are, and that it is conveying all the capabilities and functionalities that Veg-Fresh provides to our customers and suppliers across both our retail and foodservice divisions,” Carrie Robertson, Marketing Manager, shares.
It’s no secret digital presence is becoming increasingly associated with a company’s overall ability to connect, so Carrie’s words make complete sense.
Looking at the new site, it’s hard to believe that it was in the 1970s that Dino Cancellieri Sr. first started in the produce industry, working for his father’s wholesale produce company, Potato Sales, on the L.A. Terminal Market. The founder of Veg-Fresh Farms eventually became the General Manager, while his cousin, Mark Widder, began working in the produce industry as a teenager alongside him and the rest of the family.
In 1989, the two cousins opened Veg Fresh Farms in Covina, CA. What started as a tomato and onion repacking and distribution business with 30 employees would become much more over the next few decades.
“Over the next 30 years, Dino’s three sons joined the business, ultimately becoming partners themselves, and in the last 10 years, my son, daughter, and son-in-law have also joined the family business and continue to grow the family legacy,” Mark tells me.
Now located in Corona, CA, with a 200,000-square-foot facility that employs over 300 employees, you can see this expansive growth for yourself come PMA Fresh Summit.
“We will be at Organic Produce Summit, FPFC Expo, and PMA FoodService Show this summer, and are excited to be offering facility tours at PMA Fresh Summit,” Mark says.
Seem too far off to think about? Never in the produce industry! Get your calendars set, as October will be here before we know it.