Veg-Fresh Farms To Launch Sustainable Fiber Tray Packaging in Good Life Organic™ Line

Tue. April 19th, 2016 - by Jessica Donnel

CORONA, CA – Good Life Organic™, a division of Veg-Fresh Farms, said this week that it will begin shipping its Organic Sweet Grapes Tomatoes in its new environmentally-friendly fiber tray after extensive testing.

Randy Cancelleri, Partner, Veg-Fresh Farms

“Our initial sales have surpassed our own high expectations for this product. We are doing what’s right for the environment, what’s right for the consumer, and what’s right for retailers whose customers are looking for companies that use eco-friendly packaging,” said Randy Cancellieri, Partner at Veg-Fresh, in a statement. 

Good Life Organic™ hopes to court eco-minded consumers with the new fiber trays. The company said switching to compostable packaging will remove about 1.5 million plastic trays from store shelves this year alone. The fiber tray is compostable and a sustainable option for consumers who partake in home composting, the company said.

Sweet Grape Tomatoes

Veg-Fresh said that Good Life Organic™ Sweet Grape Tomatoes were an obvious choice for the new fiber tray packaging. “First and most important of all the considerations for this new packaging is putting the correct product in,” said Cancellieri, adding that the company “will not compromise on our high standards for pack out, only the best fruit makes it in the tray.”

Good Life Organic™ developed its compostable fiber tray packaging after months of in-house product development and testing. The new trays are made from Veg-Fresh’s own recycled corrugated produce boxes and sport a printed clear film lid. “By recycling our own corrugated boxes we extend the life cycle of the cardboard to another life… another Good Life!” the company added.

Keep AndNowUKnow in your knowledge lineup for all the latest news and headlines, and visit Veg-Fresh Farms today at FPFC’s booths #143-145 for an up close and personal look at all its new offerings!

Veg-Fresh Farms