CHARLESTON, SC - With demand for convenient salad offerings on the rise, expansion in terms of on-shelf real estate is inevitable. Many retailers may be reworking their salad sets in the coming months to make way for Vertical Roots’ new Green Leaf Living Lettuce and Crunchy Green Leaf Salad Mix lines. Released just as spring and summer sales mount, these leafy greens are sure to contribute to more basket share for the produce department.
“Two years ago, we tested a green leaf variety, and our fans and retailers have been asking about it ever since,” said Andrew Hare, Co-Founder and General Manager of Vertical Roots. “Just like all of our lettuce varieties, our horticulture team researched and developed the best nutrient mix and environmental conditions to grow the most beautiful, flavorful Green Leaf.”
Vertical Roots hydroponic greens are known for their high quality, flavors, and freshness, and are available in over 1,200 leading grocery retailers across the Southeast, including Harris Teeter, Publix, Whole Foods, and Lowes Food.
Crisp, sweet, tender, or spicy, Vertical Roots leafy greens come in a wide variety of different colors, leafs, flavors, and textures, including:
Living Lettuce
- Green Butter Living Lettuce
- Green Oak Living Lettuce
- Red Oak Living Lettuce
- Green Leaf Living Lettuce
Salad Mix
- Spring Mix
- Beautiful Butter
- Crunchy Green Leaf
- Baby Romaine
Sustainably grown indoors with top global food safety standards, Vertical Roots’ leafy greens are clean, free of pesticides, nutritious, and delivered to local grocery stores within one to three days of being harvested. According to a press release, living lettuce varieties can last up the three weeks after harvest, while freshly cut salad mixes tend to last roughly two weeks.
For more from suppliers looking to nab a larger piece of the fresh produce market share, keep clicking back to ANUK.
