<p style="text-indent:0px; line-height:12px;"><span style="font-weight:bold;line-height:130%"> Vidalia, GA</span><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">By ANUK Staff<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">4.12.13</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>The Vidalia Onion Committee has announced that it will launch Sweet Vidalia Flavors of Summer promotional campaign on May 1. The program will feature downloadable coupons, consumer recipe contest, tips from experts on outdoor cooking and entertaining and more.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><img src="https://cdn.andnowuknow.com/legacyWriterImages/vidaliabody01.jpg" alt="images 0411130" /><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">The program is intended to capitalize on the emerging trend of outdoor kitchens. According to a study conducted by the Home Patio and Barbeque Association, 82 percent of all U.S. households own a grill or smoker.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">The program teams up Vidalia onions with other iconic summer brands: Johnsonville® Mild Italian Sausage Links, Gourmet Garden Herbs & Spices, National Mango Board, Avocados from Mexico, National Watermelon Promotion Board and Stemilt Cherries to highlight the seasonality of Vidalia onions while also promoting the versatility of all participating products.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">“It just makes sense to celebrate the summer season with other products and brands that resonate with consumers,” says Wendy Brannen, executive director of the VOC. Brannen explains, “Together, we can pool resources to generate more excitement at the consumer level and help our retail partners increase sales.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><img src="https://cdn.andnowuknow.com/legacyWriterImages/vidaliabody00.jpg" alt="images 0411130" /><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">This year’s partnership provides multiple cross-promotional marketing opportunities through a fully integrated campaign and a variety of channels, such as:<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">• On-pack brand/message integration<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">• National consumer contest<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">• Campaign website for consumers<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">• Social media messaging<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">• Food blogger outreach<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">• Retail display contest<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">• POS materials<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">To help stores get in on the fun in the sun, Flavors-of-Summer.com will launch on Wednesday, May 1 with campaign graphics retailers can download to use for in-store circular advertisements. Retailers can also request POS materials from their Vidalia onion supplier, which will feature a colorful, summertime theme. Items available include:<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">• 24” x 25” horizontal display and/or box topper<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">• 11” x 7” shelf card and price card<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">• Shelf tag for refrigerated sponsor’s products<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Additional items provided to retailers include:<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">• Bin and half bin displays</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.vidaliaonion.org/" target="_new">Vidalia Onion Committee </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
