Village Farms Debuts New Tomato Variety Sensational Sara®


Fri. December 11th, 2020
- by Jenna Plasterer     

VANCOUVER, CANADA - 'Tis the season for gifting, and Village Farms is bringing us all the jolly gift of its newest exclusive tomato variety, Sensational Sara®. The new proprietary tomato variety features a deep red color inside and out and a perfect natural balance of sugar to acid ratio. Sensational Sara variety tomatoes are larger than a cocktail and smaller than a tomato on the vine (TOV) and are a delectable cross between the brand's Delectable TOV® and Sinfully Sweet Campari® varieties.

Debi Street, Vice President of Variety Development and Innovation, Village Farms“I am flattered that the seed companies I have established great relationships with over the years invite me to peek into their secret gardens where literally the seeds of innovation are blossoming,” explained Debi Street, Vice President of Variety Development and Innovation. “When I first saw Sensational Sara I was stunned by her beautiful red color and juicy, sweet flavor. Her taste profile, versatility, and shelf-life are all a win-win and total game-changer for our retail partners with this consumer-centric driven tomato.”

Like all Village Farms’ tomato varieties, Sensational Sara’s are harvested by hand and picked and packed on-the-vine for maximum flavor, according to a press release. The variety is hydroponically greenhouse-grown, leading to great quality and Garden Fresh Flavor®.

Village Farms is debuting its newest exclusive tomato variety, Sensational Sara®

Sensational Sara tomatoes are packed in 1 lb recyclable, compostable, and biodegradable containers that feature eight units to a case.

Incredibly versatile, the Sensational Sara variety will offer shoppers the perfect tomato for not only sandwiches and salads, but for cooking as well. Roasting, grilling, sautéing, or saucing will bring out all of the delicious flavor notes in each tomato, and with a shelf-life of 21 days, there is plenty of time for consumers to think up creative new recipes to incorporate Sensational Sara.

Give your customers the gift of a new variety this season by adding Sensational Sara tomatoes to your produce aisles.

Village Farms

 
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