DELTA, BC – Village Farms is looking forward to celebrating 25 years of business by introducing its limited edition Heavenly Villagio Marzano Heritage bag to PMA Fresh Summit attendees this week.
Showcasing the journey of the company over the past 25 years, these graphics were created exclusively for Village Farms by artist Shirley Chapman. This limited edition art will be featured in the booth along with the company’s Founder and CEO’s father who inspired a Paisano Recipe series for Village Farms. “Paisano,” or countryman recipes, are simple, easy-to-prepare dishes that highlight the cooking versatility of the exclusive and authentic Heavenly Villagio Marzano tomato, according to a press release.
With the PMA Fresh Summit expo coming shortly, there’s plenty to be excited about as Village Farms moves into its 25th year. As we previously reported, Village Farms is now the exclusive marketer of all Great Northern products. This agreement will increase the company’s distribution in the central and Mid-Atlantic markets for both USA and Canada.
“As the company evolves with exclusive authentic varieties and extensive partnerships along with our innovative branding we look forward to sharing these exceptional growth opportunities with our retail partners and consumers,” said Doug Kling, Senior Vice President and Chief Marketing Officer.
Having also debuted exclusive varieties such as two new cherry varieties, Cabernet Estate Reserve and Cherry no. 9: Fall in Love Again, Village Farms says it has yielded great success so far this year and looks forward to even more next year.
Debi Street, Director of Variety Development & Innovation, said that “the quest for flavor is a company mission, as well as providing attributes such as longer shelf-life that deliver value throughout our customer supply chain.”
Visit Village Farms at booth #1665 at PMA Fresh Summit to see what makes this company “Distinctive, Notorious, Authentic.”
