Village Fresh Greenhouse Grown Celebrates Support of Produce for Kids Fall Campaign Delivering Healthy Inspiration and Hunger Relief Across Publix Regions; Helen L. Aquino and Tracy Shaw Comment

DELTA, BC, CANADA - The Healthy Family Project Fall Publix Produce for Kids cause marketing campaign concluded on November 5, and Village Farms Greenhouse Grown is proud to have participated as one of 13 produce sponsors, reflecting our continuous annual support of this impactful, family-focused initiative.

Based on the campaign’s performance, this season’s program helped provide approximately 875,000 meals to 35 Feeding America partner food banks across Publix’s market footprint. Since Produce for Kids launched in 2002, the bi-annual campaign has generated more than $4.2 million for causes benefiting families and children, while delivering over 18 million meals to local Feeding America food banks.

With 1,419 Publix stores engaged across multiple store regions, Publix once again played a central role in expanding the reach of Produce for Kids—bringing hunger-relief support and healthy-eating encouragement directly into the communities where families shop every week. In-store displays featuring participating produce partners paired fresh fruits and vegetables with easy meal ideas, helping shoppers turn everyday produce purchases into meaningful community impact.

For Village Fresh Greenhouse Grown, Produce for Kids has long been more than a campaign—it’s a shared commitment to nourishing families. Through our continuous annual support alongside Healthy Family Project and Publix, we’re proud to help sustain and grow a program that makes it simple for shoppers to choose fresh produce while supporting neighbors facing food insecurity across Publix regions.

“Produce for Kids continues to prove what’s possible when a retailer like Publix uses its scale to rally growers and shoppers around a common cause,” said Helen L. Aquino, Director, Brand Marketing & Communication, Village Fresh Greenhouse Grown, in the recent release. “Publix’s reach across its store regions makes this program visible, easy to engage with, and genuinely powerful. We’re honored to help fuel the meal donations this campaign delivers year after year, while inspiring families to put more fresh produce at the center of everyday meals.”

Healthy Family Project, the national nonprofit that created Produce for Kids, celebrated another strong Publix season—one that combined charitable outcomes with practical, kid-friendly nutrition education.

"The Publix Produce for Kids campaign shows how lasting change happens; consistent partners, community-minded shoppers, and a shared belief that healthy food should be part of every family’s life," said Tracy Shaw, Partnership Manager, Healthy Family Project. "Publix’s leadership and long-time commitment of partners like Village Fresh Greenhouse Grown helps this program deliver millions of meals over time. while keeping produce approachable and fun for families."

Campaign programming included digital and social content from Healthy Family Project registered dietitians, seasonal family-friendly recipe ideas, and ongoing healthy-eating tips shared across email, social, and digital channels—reinforcing the campaign’s dual mission: increase produce consumption among families and provide meals to those facing hunger.

The need remains urgent: the USDA estimates 1 in 5 children in the United States experiences hunger. Through Produce for Kids, produce sponsors and Publix shoppers help meet this need with donations that support Feeding America food banks throughout the Publix footprint.

Second Harvest Food Bank of East Tennessee; Second Harvest Food Bank of NE Tennessee; Second Harvest Food Bank of SE North Carolina; Treasure Coast Food Bank; and Virginia Peninsula Food Bank.