CHICAGO, IL - Fight Hunger. Spark Change. Though these words may be simple, they hold immense power. That is why Walmart and its Sam’s Club banner used the phrase to name their annual campaign, which just launched for the 10th consecutive year.
"We are grateful to our associates, customers, members, and suppliers who have joined us over the past 10 years to fight hunger in their communities," said Kathleen McLaughlin, President of the Walmart Foundation. "While we strive to expand access to healthy, affordable food year-round, the annual Fight Hunger. Spark Change. campaign allows us to come together with Feeding America to raise awareness of food insecurity and invite others to join us in our work to end hunger."
The Fight Hunger. Spark Change. campaign has generated more than $165 million and helped secure nearly 1.7 billion meals for the Feeding America network of food banks since its inception in 2014. It aims to help people who experience food insecurity gain access to the food and resources they need to thrive.
The campaign benefits all 200 Feeding America partner food banks, a press release stated. During the campaign, all sales-activated supplier donations and register donations are directed to a local Feeding America partner food bank located within a store or club's community.
The campaign is running online and in stores/clubs from April 10–May 8, 2023. To start it off, Walmart invested $2 million, most of which will support food banks in communities with the highest rates of food insecurity and racial disparities.
The Fight Hunger. Spark Change. campaign has grown in scope since its inception, evolving to include all United States-based Walmart and Sam's Club stores and a growing list of suppliers.
For more about this impactful campaign, click here.
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