Welcome to What's In Store. As Easter and Mother's Day approach, consumers will be keeping an eye out for strawberries in produce aisles. The berries, which are common markers for the onset of Spring, are a surefire way to drive traffic through the produce section and increase the ring at the register. To that end, Well-Pict Berries is ensuring a full supply and is encouraging retailers to place their orders early. The strawberries come in a variety of sizes including one, two, and four pound clamshells. By presenting the strawberries front and center in the produce department, retailers can create displays that have a strong pull for impulse buying. Merchandisers can take advantage of Well-Pict's innovative packaging with its colorful graphic designs that will instantly draw customers' attention. Strawberries can also drive up sales for retailers when cross-promoted with items like baked goods, whipped toppings and mixed green vinaigrette salad ingredients. With a zero waste objective, Well-Pict is supporting its 100% recyclable clamshells with 70% of the packaging made up of recycled drinking bottles that keeps with the company's commitment to leaving its greenest footprint.The company is also boasting a social media promotion. "Well Pictures" encourages retailers to engage in the berry buzz, snapping the finest berry shots of creative displays via smart phone then posting them on Facebook for prizes. Best shots may be used in an upcoming ad with a shot of the year awarded at PMA Fresh Summit. <hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">www.wellpict.com<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
