MURRIETA, CA - Appointments within the sales team always pique our interest here at ANUK, and we recently received word of an exciting one. West Pak Avocado has welcomed a new Director to its team, naming Jennifer Zendejas as Director of Sales and Business Development. In this role, she will focus on partnering with new retailers, building relationships, and helping them develop their avocado category at a national level.
“I’ve held positions at all different levels, which gave me perspective over the years and lots of ability to understand the different business entities and how they all work together,” said Zendejas. “I think of my new position with West Pak Avocado as the perfect merger, taking my past experiences and passions and providing an opportunity to grow personally and professionally. I’m looking forward to forging new partnerships and collaborating with retailers, to be a resource for them to foster success in their category and grow together.”
Zendejas brings over 15 years of industry experience to the company, a press release stated. She started at the ground level with retailers and worked her way up into category management, and eventually sales and business development. Zendejas later worked for a produce distributor and has been in sales and sales management on the broker side of the industry for the past eight years.
She officially joined the sales team at West Pak Avocado in the weeks before the International Fresh Produce Association’s Global Produce & Floral Show in Orlando, Florida, and will work out of the company’s corporate offices in Murrieta, California.
“We are excited to have Jennifer join the team,” said Vice President of Sales and Business Development Joe Nava. “In addition to her background in sales, she brings much practical, real-world experience in retail and category management, which will be of great value to our customers. We look forward to sharing her passion for avocados as she helps drive new business for the company.”
Congratulations to Jennifer Zendejas on entering this new role!
