Welcome to this episode of What's In Store. Potandon Produce has a little something up its sleeve for retailers who are trying to discover the best way to take full advantage of their potato portfolio. The company has recently created its Merchandising 101 video, produced to address the retailer's desire to build a more efficient marketing program to influence shoppers. Many consumers report that the potato section can be a bit uninspiring, but Potandon has discovered various ways to create more gravity around the items' advantages, benefits, marketability and versatility.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Potandon is ready to equip produce managers and clerks with the most recent and informative marketing basics while determining traffic patterns and plan-o-grams. Also knowledge concerning variety versus commodity is key. Grocery stores carrying a wider variety of potato types see higher potato sales. A retail potato display should offer a balanced mix of many different types of fresh potatoes. Proper rotation, cleanliness and organized display fixtures are the core elements to an effective presentation. Signage packages and point of sale materials are also influential. An effective sign package and POS eliminates consumer confusion by showing differentiation, best usage, drives brand recognition and creates excitement within the section. These are just a few elements of Potandons desire to make your produce department see a pop in potato interest; all designed to help the retailer drive sales in the category and make the potato section a party and not a pass. Increase your potato basket size with Potandon Produce. Thank you for watching What's In Store. <hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
