Idaho Falls, ID<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Welcome to What’s In Store. Just-in-time for the holiday season and highest potato volume months of November & December, Wada Farms is entering into the peak period for quality on its Idaho Russet, Red and Gold varieties of potatoes. Since the last 8 weeks of the year are so important to total volume of pounds and dollars at retail, Wada Farms is introducing their new line of secondary display concepts to support retail in-store potato promotions.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Universal in design, their new high graphic idaho Potatoes display bins are eye catching while also blending in nicely with the produce department. The bins showcase the Idaho potato logo that people know and love, while also having that inherent rustic farmers market appeal. This new bin allows any retailer the ability to use it for any variety of labels or varieties. Ideal for high volume potato promotions of our various retail consumer pack sizes.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> Wada Farms has also applied the same universal secondary display concept to their lower volume, higher retailer margin specialty value-added product offerings. Created with in-store execution in mind, this secondary display adds consumer awareness to any of Wada's extensive array of specialty items, which include their new Fun Bite-Size line of Mini Reds and Mini Golds or Microwave in Bag! Red, Gold or Russet potatoes.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">As the holidays approach, retailers will have a variety of options for presenting Wada Farms Idaho Potatoes and innovative offerings center stage. Thank you for joining us for this episode of What's In Store.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Wada Farms<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">