Windset Farms® Launches New Sustainable Packaging; John Newell Discusses
DELTA, BC - The future of packaging is to showcase how it can be repurposed or even eradicated once it has delivered product safely into consumer hands. Windset Farms® is running headlong ahead of this curve with a new sustainable packaging line offering paper punnets and paper lidding.
“We are excited to add paper punnets and paper lidding to our product line. Sustainability has always been a top priority for Windset Farms, and paper is more widely recycled in different regions,” says John Newell, Chief Operating Officer.
To start, the paper punnets and paper lidding will be available for Windset Farms’ snacking tomato varieties, with additional sustainable packaging options being introduced in the New Year.
“Through discussions with numerous industry organizations, suppliers, and consumers, it is apparent that there needs to be major changes to how produce is packaged,” John tells me, explaining that an issue growers and consumers have faced is the lack of appropriate recycling facilities, particularly for plastics. “We hope paper punnets and paper lidding will help with that.”
Windset went even further to make sure the paper was sourced from suppliers who had undergone third-party certification to ensure social and environmental sustainability and consistency of supply.
“We are finally able to confidently introduce sustainable paper punnets and paper lidding to the market that are recyclable in most areas in North America,” John shares. “Our customers and consumers can be assured the paper comes from third-party-certified sustainable sources.”
This latest addition is just one step in Windset’s wider sustainability vision, which covers not only its packaging standards but its growing techniques as well.
“We strive to provide the best produce while leaving the lowest ecological footprint possible. Paper punnets and paper lidding provide an additional option for our customers and consumers who may not have access to plastic recycling facilities,” John concludes. “Long-term we plan to continue bringing new sustainable options to market!”
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