Wish Farms Closes on Property for New Headquarters
- by Lillie Apostolos
PLANT CITY, FL - We all like a place to call home—from safety at home base to the calm of home on the range, there is nothing quite like it. Taking this sentiment to a whole new level is the family-owned international berry supplier Wish Farms, as it heads to its new, state-of-the-art headquarters in Plant City. The property is in in a prime location, sitting alongside Interstate 4 on Frontage Road and west of Park Road.
“Visibility was a major factor in the selection of the site, as that falls in line with the strategic vision for our brand,” Wish Farms Owner Gary Wishnatzki said. According to the Florida Department of Transportation, approximately 115,000 vehicles travel along the stretch of highway every day. “We want to carry on the nearly 100-year-old tradition between our company and this community, so I’m extremely pleased that we are staying in Plant City.”
Since its rebrand efforts began in 2010, the company has seen recognition spike amongst consumers, according to a press release.
“Space has been an issue for us during this growth period. The move is going to drastically increase our efficiency and scalability, while positively impacting the local economy,” COO J.C. Clinard expressed.
The 138,000-square-foot warehouse—which will include blueberry and strawberry processing, pre-cooling, materials storage, and cooler space—has been tasked to RCS Company of Tampa. The Beck Group will tackle the construction of the 36-acre site and design the 20,000-square-foot, three-story office building.
A pixie theme will sit front and center, in accordance with the company’s logo. To accomplish this, Beck’s team will work closely with Wishnatzki, who wants the new space to be unique. There will be environmentally responsible and sustainable methods employed in the creation of the new design, which will include many solar aspects.
“We have a lot of fun and unexpected things planned; this is going to be a special place,” Wishnatzski shared. “I see our new campus as a retention and recruiting tool for top talent, but I’m really excited that our new home is going to reflect our fun, family-friendly brand.”
There will also be a treehouse conference space that will be built by James “B’fer” Roth from DIY Network’s The Treehouse Guys. Prominent features in the new treehouse will be an adult-sized indoor slide and large rooftop deck. Making the scene even more magical, there will be a four-acre lake and a spring on the land, which the company will preserve to showcase the property’s natural beauty. In addition to these exciting new creations, an organic blueberry farm will be planted.
The seller of the property, Joe Kuhn, is excited to see who will be building upon it. Kuhn was the third-generation in his family to own the land. In 1929, his grandfather acquired the land as a pre-depression payment loan. In an almost serendipitous discovery, both Wishnatzski’s and Kuhn’s grandfathers immigrated to the States within a year of each other.
Proceeds from the sale will benefit Kuhn Family’s charitable trust, which shares funds with the community. Moving forward, Wish Farms expects that ground breaking will occur this fall and a ribbon cutting will occur in winter 2019.
Congratulations on this exciting next chapter in the Wish Farms story.