LOS ANGELES, CA - According to data provided by market research firm IRI, The Wonderful Company is among the top growth leaders for multibillion-dollar consumer packaged goods (CPG) companies, as well as among the top growth leaders in produce in 2017. In addition, a study released today by the Boston Consulting Group (BCG) and IRI—which measures growth across all CPG categories—positions Wonderful as one of the top growth leaders amongst midsize companies in the U.S. ($1 billion - $5.5 billion in retail sales).
“More than half of U.S. households already buy a Wonderful product each year, and IRI data in accordance with this study clearly demonstrates that our healthy offerings are resonating with consumers,” said Adam Cooper, Vice President of Marketing. “The Wonderful Company is relentlessly focused on driving healthier eating options. Over the past 10 years, we’ve invested more than $3 billion in capital and $1 billion in marketing and brand building. With these investments, and consumers increasingly seeking nutritious choices, Wonderful is poised for even more growth in the future.”
Taking a closer look at the IRI data reveals that Wonderful ranks in the top five for adding dollars to the entire CPG industry. The company also accounted for five percent of all CPG growth. The company noted that as it was the only multibillion-dollar company with double-digit growth—at 13 percent—part of Wonderful’s success is the popularity of convenient nutrition and wellness products.
The BCG report also noted that Wonderful and a handful of other CPG leaders were able to escape the trend of declining sales experienced by most midsize and large companies. According to the report, Wonderful did so by developing differentiated offerings for their core audience, targeting consumers with greater precision, and relying on inorganic as well as organic growth to bolster its portfolios and facilitate expansion into new markets.
The report’s findings were based on the growth performance of more than 400 CPG companies with annual U.S. retail sales exceeding $100 million. The analysis, which covered both public and private companies, focused on what consumers actually buy in measured channels, as opposed to what factories ship. For further information on the report, click here.
