LOS ANGELES, CA – Kicking off the new 2016-17 crop with its largest volume to date, Wonderful Halos is pairing this increase with the launch of a new $30 million advertising campaign, “Good Choice, Kid.” The fully-integrated campaign is designed to celebrate kids who make good and healthy snacking choices.
“Wonderful Halos are a good choice both parents and kids can agree on,” said Adam Cooper, Vice President of Marketing at Wonderful Halos. “Parents love Halos because they’re an ideal, healthy snack full of ‘pure goodness,’ and kids love our palm-sized mandarins because they’re easy to peel, seedless and bursting with sweet flavor."
The television campaign, according to a press release, will air on national network and cable stations. The spots feature kids being rewarded for their good decisions and avoiding temptations such as the following:
- Swapping snacks with a scary witch
- Running away to join the circus
- Breaking into a construction site.
Wonderful Halo’s campaign is extending beyond just the colorful TV spots to also feature print, out-of-home, national FSIs, in-store POS, digital and PR to market its sweet, seedless, and easy-to-peel fruit.
"Wonderful Halos has been the No. 1 mandarin brand every year since launching in 2013 and we are more than 70% bigger than the next largest mandarin brand," continued Cooper. "Our breakthrough ‘Good Choice, Kid.’ campaign allows us to maintain that top standing and even expand our market leadership, while celebrating kids who make the smart choice of enjoying a healthy snack like Wonderful Halos.”
Kids will also be encouraged to pick up Wonderful Halos by collecting Halo fruit stickers of all 50 states. Each sticker will feature specific landmarks and state scenery, which happy kids can display on a free “Halos United States of Pure Goodness” printable map, downloadable here. Collecting all the stickers will enter each young eater for a chance to win a prize.
Wonderful Halos are in season from November through April. They are available in two-, three-, and five-pound boxes as well as a festive new seven-pound holiday-themed box available this Thanksgiving through Christmas. Wonderful Halos can be purchased from retailers nationwide.
So did all the kids choose Wonderful Halos over their wacky and tempting situations? Watch the above videos to find out.