NEW KENSINGTON, PA - Resealing lovers are in luck, Yerecic Label has added the Reseal Wrap label as the newest in its line of re-sealable products.
The new product combines both convenience and food safety to give consumers multiple uses from the label.
"The Safety Reseal label helped to solve convenience and security issues," said Yerecic Label VP of Sales and Marketing, Rich Thoma. "However some of our customers want to be able to open clamshells at retail for repacking purposes, but love the convenience of a wrap that reseals."
The new Reseal Wrap provides many of the same benefits as its sister product, the Safety Reseal, such as keeping clamshells closed during transit and allowing customers to reseal packages to maintain freshness, while providing plenty of room for brand information.
"Consumers are looking for convenience in every aspect of supermarkets especially on the fresh perimeter," said Yerecic Label President Art Yerecic. "The re-sealable feature on both the Reseal Wrap and Safety Reseal allow the treasured product information to catch consumers’ attention and stay in-tact as consumers open and close the package."
According to a press release, the ability to print information on the back of the label provides plenty of room for brands to incorporate branding, nutritional information, and tips for consumer onto the Reseal Wrap concept. This way, growers and retailers can both entice and educate shoppers at the point of purchase.
