NEW KENSINGTON, PA – Yerecic Label is launching a new “Great for the Slow Cooker” label line to help shoppers utilize produce in their slow cooker meals.
“We are always looking for ways that our labels can help make produce consumption and preparation easy for consumers,” said Yerecic Label President Art Yerecic. “Slow Cookers are a great way to bring out the flavor of your favorite produce and make an easy, healthy meal.”
The label, shaped like a slow cooker, features LabelBling™ sparkle ink and invites the consumer to peel open the front label for recipe ideas to entice consumers to learn more about the produce and how to best use it.
The inside of the label displays a QR code that takes consumers to a variety of recipes, a list of items that are “Great for the Slow Cooker” and general slow cooking tips, according to a press release.
“According to a NPD study, over 83% of Americans have at least one slow cooker at home already,” said Yerecic Label VP of Sales and Marketing Rich Thoma. “Slow cooking is a great way to pull all of the delicious flavor from produce items while keeping dinner easy, healthy and affordable.”
With slow cooker meals growing in popularity, these labels showcase value and convenience while pushing sales in the produce aisle.
