Yerecic Label Takes Home the Prize For First World Label Award
- by Alexis Schreiber
NEW KENSINGTON, PA - Yerecic Label celebrated a first-time World Label Award for printing of the SUNSET® Campari label for Mastronardi Produce®, which was inspired by the ideas from Easy Fresh Cooking®. In 2018, it was the World Label Awards (WLA) 27th year running. The annual competition brings in the best candidates from around the globe.
“In sales, we often find it’s not what we say about ourselves that really matters, it’s what others say about us that matters,” said Art Yerecic, President of Yerecic Label. “This World Label Award from the WLA says we produce World Class quality labels.”
According to a press release, in the competition, six associations take part in the activity. There are six judges, one from each association. Each label must first win a first place award in their respective association in order to submit for the WLA. 72 entries were submitted in 21 classes, with Yerecic winning in Class 21 for Booklet Labels. This past year, there were 21 class winners and 12 honorable mentions. At the 2019 TLMI converter meeting, all the winners were revealed.
“Winning an award in the WLA competition is highly respected throughout the worldwide label industry indicating that the label converter has achieved a high level of competence in label production,” said Tony White, Chairman of the WLA Judging Panel. “The awards not only reflect the achievements of the label printer, but also the whole production process through from design to finishing.”
In order to attract and educate shoppers at the point of purchase, it really helps to apply a finished dish photo, recipe, and important customer information.
Congratulations to Yerecic Label from the ANUK team!