NEW YORK, NY - Zespri has kicked off a new campaign in an effort to boost kiwifruit sales and brand awareness.
The social media campaign, which started on August 3rd and will last through September 25th, invites consumers to show off how they incorporate Zespri Kiwifruit into their daily lives via an online photo competition. By using the hashtag #Zespri4LifeContest and by tagging the retailer where they buy Zespri, consumers can submit their best photos for a chance to win FitBit Surges and a grand prize trip for two to New Zealand.
Michele Hoard, Senior Marketing Manager of Zespri North America, said the goal is to give back to the company’s loyal retailers, while also engaging consumers in an interactive and fun way.
“We want to not only drive sales, but show communities around the United States the nourishing properties of Zespri Kiwifruit and where they can purchase Zespri in their neighborhoods,” said Hoard. “The campaign is national, online, and also grassroots. We’re expecting a lot of great photo submissions and positive feedback with the #Zespri4LifeContest!”
Participating retailers receive POS signage for the competition, as well as “ready-to-post” social media content during the contest, according to a press release. Leading up to and during the photo competition, Zespri will advertise with eye-catching banner and social media ads, in-store promotions, and an online PR campaign driving attention to both Zespri and Zespri retailers.
The competition is a component of Zespri’s overall Zespri for Life campaign, where the company shows consumers of all ages and lifestyles how they can prosper from the nutritional benefits of kiwifruit.
