Zespri Reaches Out to Fresh Produce Industry to Support No Kid Hungry; Jeanne Wilson Comments
- by Lilian Diep
ORANGE COUNTY, CA - We as an industry are always aiming for a bigger reach amongst consumers. Among those that are eyeing those in need of fresh produce is Zespri, and it is doing so with the help of its retail partners. Recently, the kiwifruit company reached out to retailers and the produce trade industry for support in its social and influencer engagement activity as part of No Kid Hungry’s Rebuilding campaign.
“By now the pandemic has impacted every person around the globe,” stated Jeanne Wilson, Zespri’s U.S. Head of Marketing. “Our brand promise is to help people, communities, and the environment around the world thrive through the goodness of kiwifruit. We believe our kiwifruit can nourish, energize, and revitalize people. By supplying the world with kiwifruit and our active support of No Kid Hungry, it is our way of helping during this unprecedented time.”
No Kid Hungry is a national campaign to end childhood hunger in America. This fall, No Kid Hungry is uniting the public through an awareness initiative to help rebuild a nation where every child in every community has the meals they need to thrive. According to the release, as many as one in six kids could be facing hunger in the wake of the pandemic, but with support from partners like Zespri, No Kid Hungry is working with schools and community groups across the country to feed kids in need.
To help rebuild a brighter future for kids, noted the release, Zespri is asking for support from the industry for this worthy cause. The industry can do its part by simply tagging @ZespriKiwifruit and sharing #RebuildWith SunGold. Zespri will donate $1 to No Kid Hungry for every tag and #RebuildWith hashtag used with a minimum guaranteed donation of $10K. One dollar can help provide a child with up to 10 meals. To further reach a wider audience, Zespri is leveraging its social media followers and influencers to help support this initiative.
Touching in five major metropolitan areas—including Atlanta, Georgia; New York City, New York; Los Angeles, California; Washington, D.C.; and Detroit, Mighigan—No Kid Hungry worked with artists to create large-scale public murals reflecting the perspectives of local children on how they were affected by the pandemic and their vision for a better future. The murals and their local stories are being featured in a five-part documentary series shared on No Kid Hungry and corporate partners’ social channels. Zespri is doing its part in spreading awareness by utilizing its influencer activation in real-time and will promote SunGold kiwifruit as a healthy and tasty snack for kids throughout the campaign.
The Rebuilding campaign will run through October 8. In addition to sharing #RebuildWithSunGold, the industry can donate to No Kid Hungry, share their social media posts to raise awareness (@nokidhungry across all social media platforms), or dine or shop with brands that support this initiative.
AndNowUKnow will continue to spread awareness and advocacy within our industry, so keep an eye out for the latest.