ORANGE COUNTY, CA - To continue the growth of demand for Zespri® Kiwifruit, especially the proprietary variety SunGold, the company is expanding its team and bringing Raul Murguia on board to fill the newly created role of Head of Marketing for the Americas. This is one step the company is taking to become a year-round brand.
“I’m looking forward to applying my extensive CPG background to help grow the Zespri brand,” explained Murguia. “It’s an exciting time at Zespri with plans to target 50 percent growth for the coming year. In addition, our market development managers are meeting with retailers to develop customized category programs and promotions. Zespri has been successful with its strategic marketing plan, and there is still a lot of opportunity through a variety of marketing channels. I am happy to be part of the amazing Zespri team.”
Murguia is fluent in both English and Spanish, which the company believes will assist in marketing activities throughout North, Central, and South America, according to a press release.
In addition to the benefit his fluency in both languages provides, Murguia’s experience, which spans 17 years, includes stints throughout various industries, such as food and beverage, home, and personal care products. His previous role was Marketing Director for Innovations at Pharmavite Corporation—a vitamins, minerals, and supplements company. His career beginnings, though, reach back to his role at Coca-Cola in Mexico; from there, he stepped into his position at Procter and Gamble Mexico, Puerto Rico, and the United States. He has also held positions as Marketing Director for both Sara Lee and Pepsico, before landing his role at Pharmavite.
Murguia brings expertise gained through the completion of his master’s degree in business administration from Xavier University, Williams College of Business.
Congratulations to both Raul and the whole Zespri team, from all of us at AndNowUKnow! We look forward to seeing how the addition of Raul will help the team flourish!
