The retailer partners with this industry innovator to introduce its latest health-focused program...
And Now U Know - Fresh Produce Industry News

late EDITION — 11/6/2024

BrightFresh® Microgreens

BrightFresh® Microgreens The microgreens brand rolls out a one-of-a-kind blend in an exclusive alliance with Costco. Shelby Rodich details… by Peggy Packer View

BrightFresh® Microgreens

BrightFresh® Microgreens The microgreens brand rolls out a one-of-a-kind blend in an exclusive alliance with Costco. Shelby Rodich details… by Peggy Packer View


Hello Perfect
Hello Perfect

Continental Fresh The supplier's Vice President of Sales and Marketing is honored for their transformative leadership... by Chandler James View

Hello Perfect

Inteligistics The solutions innovator’s CEO outlines this advantageous service, noting its ability to reduce costs and maintain product quality… by Stephany Robayo View

RPE Sweet Potato Program

All New
All New

Western Growers The organization’s assurance trust aligns with this operator as it explores new opportunities to innovate and expand its wholesale offerings… by Anne Allen View

All New

Kroger The retailer partners with this industry innovator to introduce its latest health-focused program... by Melissa De Leon Chavez View

Enjoy the Holidays With ENVY

little obsessions

Top of quote bubble Get social with Cal-Organic Farms | November 6, 2024 5:00 AM Bottom of quote bubble


Ocean Mist - Roastables

Top of quote bubble Get social with Applewood Fresh Growers | November 6, 2024 5:00 AM Bottom of quote bubble

California Harvest Continues

Joe's Produce

Assistant Farm Manager

Kalera is looking to hire an Assistant Farm Manager in Aurora, CO.

View Job

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Grower Direct Nut Co.

Chief Financial Officer - #8422S

Join our thriving family-owned business as CFO and leverage your expertise to guide our company toward continued growth and success.

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East Coast Farms and Vegetables

HR Administrator

East Coast Farms and Vegetables is looking to hire an HR Administrator in Lake Worth, FL.

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Confidential - Miami, FL

Sales Associate - Produce Specialist - Confidential #8437

We are seeking a passionate Sales Associate to join our team in Miami, FL, to enhance our client relationships and drive sales.

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Confidential - Salinas, CA

Controller - #8439S

Working for our leading produce company, you will feel part of a group committed to fostering a positive and collaborative work culture that believes in investing in its people.

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Bee Sweet - Golden Gem Grapefruit


BreedX - Sweet and Seedless Peppers


Litehouse - For the win

AndNowUKnow

Fresh Produce Industry News

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Sacramento, CA
95811
(916) 346 - 4511

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The retail chain initiates its entry into the U.S. market with the establishment of its newest store…
And Now U Know - Fresh Produce Industry News

late EDITION — 11/5/2024

Mission Produce™

Mission Produce™ Steve Barnard shares the provider’s latest update for fiscal 2024, noting how its global sourcing network has led to success amid a higher pricing environment… by Anne Allen View

Mission Produce™

Mission Produce™ Steve Barnard shares the provider’s latest update for fiscal 2024, noting how its global sourcing network has led to success amid a higher pricing environment… by Anne Allen View


Available Now!
Available Now!

Wish Farms Persevering through the effects of Hurricane Milton, the supplier announces its first Florida harvest with expectations for high quality... by Chandler James View

Available Now!

International Fresh Produce Association Following the highly attended Global Produce & Floral Show, the organization makes a massive donation to this central community… by Melissa De Leon Chavez View

2024 Today Era - Change is the only constant  - Learn More

Westfalia - Avocado Oil
Westfalia - Avocado Oil

Sollum Technologies This advanced grower taps the solutions provider to implement one of its leading innovations... by Peggy Packer View

Westfalia - Avocado Oil

T&T Supermarket The retail chain initiates its entry into the U.S. market with the establishment of its newest store… by Chandler James View

Pure Flavor - Seedless Super Sweet Mini Peppers

Real Sustainable Solutions

Top of quote bubble Get social with Markon Cooperative | November 5, 2024 10:30 AM Bottom of quote bubble


LGS - NYPS Booth #352

Top of quote bubble Get social with Wish Farms | November 5, 2024 10:30 AM Bottom of quote bubble

Time to shine

Joe's Produce

Assistant Farm Manager

Kalera is looking to hire an Assistant Farm Manager in Aurora, CO.

View Job

More jobs from Joe's Produce

Grower Direct Nut Co.

Chief Financial Officer - #8422S

Join our thriving family-owned business as CFO and leverage your expertise to guide our company toward continued growth and success.

View Job


East Coast Farms and Vegetables

HR Administrator

East Coast Farms and Vegetables is looking to hire an HR Administrator in Lake Worth, FL.

View Job


Confidential - Miami, FL

Sales Associate - Produce Specialist - Confidential #8437

We are seeking a passionate Sales Associate to join our team in Miami, FL, to enhance our client relationships and drive sales.

View Job


Confidential - Salinas, CA

Controller - #8439S

Working for our leading produce company, you will feel part of a group committed to fostering a positive and collaborative work culture that believes in investing in its people.

View Job



Get more  Flexibility, Hustle, Innovation, Partnership, Anything you need


Holiday meals are incomplete without Fresh Gourmet


Grateful, Blessed, and Grass Obsessed

AndNowUKnow

Fresh Produce Industry News

2005 Capitol Ave.
Sacramento, CA
95811
(916) 346 - 4511

Editorial: [email protected]

Advertising: [email protected]

Submit a Press Releases

Contact Us Form: Email

Connect With Us:


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Tue. November 5th, 2024 - by Peggy Packer

MONTRÉAL, QUÉBEC, CANADA - Wielding its impressive LED lighting solution, Sollum Technologies is helping yet another produce supplier elevate their operations to achieve higher yields and energy efficiency. Indoor strawberry grower Vertiberry has chosen the company’s LED lighting solution for its new facility in L’Assomption, Québec, which is expected to be operational by the end of this year.

Louis Brun, Chief Executive Officer and President, Sollum Technologies

“We are proud to collaborate with Vertiberry on this project and support their goal of advancing sustainable strawberry production in Québec,” said Louis Brun, Chief Executive Officer and President at Sollum Technologies. “Working hand-in-hand with Vertiberry’s team, we will leverage the full potential of our dynamic LED lighting solution, adapting to the specific needs of crops at each growing stage and ensuring Vertiberry achieves the best possible outcomes.”

According to a press release, the new indoor/TCEA facility will serve as a test bed for Vertiberry’s innovative growing methods, which include both strawberry propagation and production.

Indoor strawberry grower Vertiberry has chosen Sollum's LED lighting solution for its new facility in L’Assomption, Québec, which is expected to be operational by the end of this year

Sollum’s advanced LED lighting system provides precise control over light intensity, spectrum, and timing. By working closely with Vertiberry, Sollum ensures that the lighting solution supports their unique cultivation methods, resulting in higher yields and energy efficiency, the release added.

Olivier Paulus, Chief Executive Officer and Founder, Vertiberry

“Our team is excited to partner with Sollum. We came to the conclusion that their dynamic lighting solution appears to be the most optimal to address our complex needs,” said Olivier Paulus, Chief Executive Officer and Founder of Vertiberry. “Sollum's superior understanding of light's role in plant development, combined with the team’s flexibility in addressing challenges to ensure our success, made them the ideal partner for our new facility.”

Vertiberry’s partnership with Sollum demonstrates the strawberry supplier’s dedication to producing high-quality, pesticide-free strawberries year-round in a 100 percent controlled environment.

As more companies optimize this innovative lighting solution to spark company growth, ANUK will be here to report, so stay tuned.

Tue. November 5th, 2024 - by Chandler James

BELLEVUE, WA - One month from today, T&T Supermarket will host the grand opening of its flagship United States store at The Marketplace at Factoria in Washington State. Spanning an impressive 76,000 square feet, this will be the largest Asian supermarket in the state of Washington.

Tina Lee, Chief Executive Officer, T&T Supermarkets
Tina Lee, Chief Executive Officer, T&T Supermarkets

"We're incredibly excited to open our doors in Bellevue and introduce U.S. shoppers to the T&T experience," said Tina Lee, Chief Executive Officer. "From our fresh kitchen dishes to our one-of-a-kind bakery and exclusive private-label items, we aim to bring the rich flavors of Asia directly to the community. We want to be the go-to destination not only for Asian families but for anyone eager to explore new culinary traditions in the Pacific Northwest."

Since its founding in 1993, T&T has established itself as a go-to destination for Asian food lovers across Canada. With over 35 locations in Canada, T&T is making its highly anticipated debut in the U.S., bringing its unique culinary offerings and signature products to Bellevue.

In December 2024, T&T Supermarket will host the grand opening of its flagship United States store

To celebrate the grand opening, T&T Supermarket will host cultural performances and offer exciting giveaways. Customers are also encouraged to sign up for T&T's Rewards Program on the T&T App.

According to a press release, the T&T Bellevue store will feature a diverse range of food options and services:

  • Restaurant-Quality Food at Supermarket Prices: Customers can enjoy a self-serve hot food bar featuring authentic Asian dishes
  • Made-to-Order Street Food: Savor the flavors of Asia with freshly made Chinese crepes and Taiwanese-style rice rolls
  • Bakery Delights: T&T bakery offers over 150 varieties of freshly baked bread and 50+ desserts and pastries
  • Exclusive Asian Spirits: Explore a selection of over 750 types of wine and spirits, specializing in Korean soju and Japanese sake
  • T&T Private Label Products: Shoppers can enjoy over 200 T&T Private Label products
  • Holiday Gifting Made Easy: As the holidays approach, T&T will offer a curated selection of items perfect for every family member

Where will T&T expand to next? You’ll have to stick with us to find out.

Tue. November 5th, 2024 - by Melissa De Leon Chavez

WASHINGTON, DC - The Global Produce & Floral Show may be well over, but its impact is still being felt in the Atlanta, Georgia, community. Following this year’s highly attended show, the International Fresh Produce Association (IFPA) donated 226,735 lbs of produce and 8,575 lbs of floral in partnership with the Atlanta Community Food Bank, a member of the Feeding America® network.

Cathy Burns, Chief Executive Officer, International Fresh Produce Association

“We want to ensure our show is as sustainable as possible and being good stewards of our fresh product—both produce and floral—is a critical part of those efforts,” said Chief Executive Officer Cathy Burns. “We have been working with the Feeding America network of food banks since 1983 to help rescue and distribute product from the Expo. We celebrate the industry’s generosity in donating their product, and we cannot thank the Atlanta Community Food Bank and their volunteers enough for helping us to ensure that all rescuable produce and floral are able to reach the families in the Atlanta community.”

As a press release shared, this year’s rescued produce was distributed across the 29 counties served by the Atlanta Community Food Bank, and fruit and other shelf-stable items were also distributed to the Augusta Food Bank, which suffered damage during the recent hurricanes.

The International Fresh Produce Association donated 226,735 lbs of produce and 8,575 lbs of floral in partnership with the Atlanta Community Food Bank, a member of the Feeding America® network

Over the past two decades, IFPA has helped contribute more than 5 million lbs of produce to food banks in the cities that hosted its annual Global Produce & Floral Show. Volunteers organized by the partner food banks enter the show floor each year to rescue and pack the produce and floral donations for transportation.

In addition to the hefty produce donation, this year’s floral donations were received by The Little Flower Group, Meals on Wheels Atlanta, more than 25 local nursing homes, religious institutions, Georgia Tech, nonprofits supporting single mothers, Girl Scouts troops, Nourish Botanica, and more. Floral exhibitors also donated 4 tons of green waste, which went to composting for neighborhood gardens.

Kyle McMillan, Director of Trade Shows, International Fresh Produce Association
Kyle McMillan, Director of Trade Shows, International Fresh Produce Association

“There are not a lot of organizations ready to receive over 8000 lbs of floral donations,” said Director of Trade Shows Kyle McMillan. “This year, we were absolutely blown away by the generosity of our floral exhibitors, but also the enthusiasm from our local partners who helped us be more sustainable than ever before by extending the life and use of our show’s floral and produce. The work our partners do for their communities is so important, we’re thrilled to help them celebrate and appreciate their neighbors and members.”

Read more about the donation here.

Continuing its impact, the Global Produce & Floral Show will return to Anaheim, California, in 2025 and will return to Atlanta, Georgia, in 2027. Until then, keep reading ANUK!