WATSONVILLE, CA - As of yesterday, November 15, Monterey Mushrooms welcomed its newest executive to the ranks. George Haggar was named as the new President of Monterey Fresh. Relocating from Australia, he will work alongside Founder and Chief Executive Officer Shah Kazemi in this role.
“I am thrilled to become the President of Monterey Fresh Mushrooms,” said Haggar. “I have long viewed Monterey Mushrooms as a global leader in the mushroom industry, and I look forward to working closely with my new teammates to build on the company’s strong foundation and to drive sustainable growth in fresh mushroom production while continuing to provide our customers the quality and consistency that they expect from Monterey Mushrooms.”
Haggar serves as an Executive Director on the Board of One Harvest. He previously served as CEO of Nutrano Produce Group, as well as for Murray River Organics. Prior to that, Haggar served as Chief Operating Officer of Costa Group. Earlier in his career, he held various Executive General Management roles at Visy Industries and TNT Australia. Haggar holds a Bachelor of Economics and a Bachelor of Laws.
The new President brings extensive experience across industrial and fresh produce sectors. He has been recognized for his expertise in the fresh produce supply chain, and track record of top-line growth, customer engagement, and operational excellence.
“George is an accomplished executive in the fresh produce sector, and we are pleased to appoint him as the President of Monterey Fresh Mushrooms,” said Kazemi. “George has deep experience in the fresh produce industry and has been connected with Monterey Mushrooms indirectly for many years, originally through his role as COO of the Costa Group, the leading mushroom grower in Australia. We believe George has the experience, capability, and energy to lead our fresh mushroom business into the future, at an exciting time for growth and innovation in the industry.”
The arrival of Haggar furthers Kazemi’s commitment to the future of Monterey Mushrooms as a technology-enabled industry leader and innovator in fresh mushroom production. According to a press release, this appointment is a significant piece of a broader strategic restructuring being implemented to drive sustainable growth across Monterey’s core business segments.
Congratulations to George Haggar!
