SAN FRANCISCO, CA - GrubMarket is narrowing in on its e-commerce capabilities. The wholesaler has completed yet another acquisition, announcing the recent purchase of online grocery service Good Eggs. The category leader’s strong and visible brand presence, particularly across its major service regions in the San Francisco Bay Area and Los Angeles, California, will bolster GrubMarket operations.

“Good Eggs has built an impressive brand with a loyal customer base that values sustainability and quality,” said Mike Xu, Chief Executive Officer of GrubMarket. “We see tremendous potential in combining our extensive network and resources to further scale Good Eggs' operations. At GrubMarket, we, too, believe in using our success to support local farmers and sustainable agricultural practices. Good Eggs' commitment to these principles makes them an ideal partner for us. Together, we will continue to promote a more resilient and human-centered food system. This acquisition allows us to diversify our product offerings, reach more sustainability-minded consumers who value quality, and strengthen our position as one of the fastest growing and most impactful companies in the food supply chain industry.”

Good Eggs has built a reputation for delivering high-quality groceries and meals, sourced from California's top organic farmers, makers, and producers, a press release explained. The company offers over 7,000 products ranging from fresh produce, dairy products, eggs, meat, seafood, and pantry staples, to prepared meals and artisanal goods.

By maintaining close relationships with local farmers and producers, Good Eggs ensures that customers receive the freshest and most sustainably grown food available. This approach not only supports the local economy but also reduces the environmental impact associated with complex and fragmented supply chains.

Good Eggs' proven business model delivers best-in-class unit economics through a seamless online shopping experience and the company's expertise in logistics. Its innovative supply chain practices allow it to maintain a spoilage rate significantly lower than industry benchmarks, ensuring peak-quality product freshness for customers.

“Joining GrubMarket is an exciting new chapter for Good Eggs,” said Rodrigo Arévalo, Chief Executive Officer, Good Eggs. “Our mission has always been to create a better food system by connecting people with the highest quality, sustainably sourced food. With GrubMarket's robust technological capabilities, expansive global supply network, and incomparable operational expertise, we are poised to amplify our impact and reach more households who share our values.”

For more from the press release, click here. And keep reading ANUK for more industry news.

CALIFORNIA - Amazon Fresh is headed straight to the headquarters of AndNowUKnow, announcing its plans to open a location in Sacramento, California.

Amazon Fresh has roughly 20 locations across California and this new store, which will be located in Elk Grove, brings another option to hungry Sacramentans.

“We can confirm we are bringing an Amazon Fresh store to Elk Grove, California,” Griffin Buch, Public Relations Specialist, confirmed in a statement to FOX40.com. “[We] look forward to serving the community with high-quality grocery items at a great value.”

Amazon Fresh is both an online and physical grocery store that provides customers the option to avoid regular checkout lines by using the Amazon Dash Cart.

We’re left to wonder if Amazon Fresh will consider a location closer to Sacramento’s downtown, as that seems to be the place with the most potential for customers seeking convenience.

AndNowUKnow will cover the latest in retail, so stay tuned.

WENATCHEE, WA - The competition among new and traditional apple varieties continues to be an area of exploration and development, with those leading-edge companies on the front lines of fresh fruit driving the discussion. Recently, CMI Orchards unveiled a study demonstrating the performance of its Washington-grown EverCrisp® apples versus another well-known variety.

“Results showed 90 percent of participants favored EverCrisp to its legacy variety, with 18 out of 20 consumers preferring its flavor and texture. We knew EverCrisp would shine, though we didn’t expect such overwhelming evidence in support of targeting sweet apple buyers to drive trial of EverCrisp,” said Rochelle Bohm, Vice President of Marketing.

Bohm also noted that the data highlights a significant opportunity for retailers to capture incremental dollars and earn repeat rings with EverCrisp.

“The highly-rated sweetness and juiciness of EverCrisp make it a standout choice. The study results showed that it scored 31 percent ahead in flavor and rated 19 percent better in texture, confirming its status as an ideal upsell item,” she explained.

Bohm shared that CMI has custom tools retailers can use to lure consumers to trial new flavors, including a “Like Fuji? You’ll LOVE EverCrisp” signage campaign.

“EverCrisp is one of the sweetest and juiciest varieties we grow, and its long shelf-life prolongs freshness, reducing waste and maximizing sales—offering both excellent flavor for shoppers and practical benefits for retailers,” commented Loren Foss, Vice President of Business Strategy. “The demand for high-flavor apples remains strong, making EverCrisp a prime candidate for premium placement in stores. EverCrisp apples received a 71 percent approval rating for flavor and an 87 percent approval rating for texture, highlighting the opportunity to trade shoppers up from core to premium branded apples to capture those higher rings at the register.”

Foss added that additional promotional tactics, like sales contests–with rewards ranging from cash prizes to trips to Washington State—reward top sales performance and can be customized for each participating store.

“We're excited to partner with retailers to showcase the exceptional quality of EverCrisp,” concluded Bohm. “With its delicious flavor, long shelf-life, and the Washington advantage, EverCrisp is the perfect apple to boost your sales and satisfy your customers.”

Continue reading AndNowUKnow to stay up-to-date on strategies for boosting sales and driving growth in the competitive apple market.

FRESNO, CA - The world wide web has reason to rejoice as a new website was recently launched in the fresh produce space. Baloian Farms has officially revealed its new website to the public, aiming to connect with customers and consumers more seamlessly.

“We've put a lot of thought into making it user-friendly, ensuring our customers and consumers can easily navigate through,” the supplier said in an announcement to the industry. “Our website is a reflection of our company's mission and core values. We want to bring our rich farming history to the forefront, our wide range of fresh produce, core services, and our growing and distribution locations.”

According to the announcement, the new website features spruced-up content, navigation, photos, and videos to give visitors a better glimpse into the Baloian organization.

Archer & Hound Advertising was credited for its expertise and creativity in this launch. Meza Studios was also responsible for the beautiful aerial video and photos. As the company noted, everyone's creative contributions made this new website truly special.

To check out the new website, click here.

ANUK has more news coming your way, so stick with us.